Free Tools for Competitor Keyword Research

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Kristi Hines
Kristi Hines
Free Tools for Competitor Keyword Research

If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what they are ranking for. But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information?

woman looking for keywords

Here are four free tools to get you started in finding a variety of keywords being used by your competitors. These tools will help you see what keywords bring them traffic, as well as other interesting details that can help your SEO campaign.

1. Open Site Explorer

Open Site Explorer also falls under the Moz tools umbrella, so once you’re logged into Moz, you have access to this as well.


To use this tool for keyword ideas, enter the competitor’s URL and go to the Anchor Text Distribution tab.

This will show you up to 20 keywords that your competitor uses for anchor text when link building, hence letting you know what they are targeting and how strong their link building campaign is with the number of root domains and links using that anchor text.

2. Google AdWords Keyword Tool

I know, I know, we all know about Google AdWords Keyword Tool. Usually I use the type in a word and let it make suggestions for me aspect, but for this exercise, I entered a domain to see what would happen.

Google AdWords Keyword Tool

The key is to go to the Columns, and check Extracted From Webpage. Then you will find that if you entered, it focuses on a particular page from the domain, and not the domain homepage. So if there isn’t a or other similar type of page, you won’t get the homepage’s keyword suggestions. But for other specific pages on the site, you can pin down the keywords that AdWords recognizes from those

3. SEMRush

SEMRush allows you to enter a domain and view ten of the top keywords that the website ranks for organically, showing the keyword, position in search results, traffic percentage, and other useful information, especially if you are going to use CPC for your website.

SEMRush Keyword Tool

It also shows what URL on the site ranks for the specific keyword, but I removed that column to make the image fit in the space above.

4. Alexa

Aside from just giving you your traffic score, Alexa also gives you the chance to see keyword queries that bring a high percent of traffic to a particular URL. Just go to the Site Info tab and enter your competitor’s URL. Once you Get Details, go to the Search Analytics tab to see top queries driving traffic to the site, and keywords that are on the rise / decline.

Alexa Keywords in Search Analytics

If you scroll down from here, you will also find lengthy lists of keyword phrases for high impact search queries for the URL, search engine marketing activity based on ads for particular keywords, and additional keyword opportunities that the competitor (or you) could pursue.

Your Free SEO Tool Suggestions

And there you have it – some great (and free) keyword tools to use to see what your competitors are up to. What other freebie SEO tools would you suggest to further your competitor keyword research?


Image Credits
Featured Image: Deposit Photos
In Post Image: Deposit Photos 
In-post Screenshot #1: Screenshot from Open Site Explorer
In-post Screenshot #2: Screenshot from Google AdWords Keyword Tool
In-post Screenshot #3: Screenshot from SEMRush
In-post Screenshot #4: Screenshot from Alexa



Kristi Hines

Kristi Hines is a freelance writer, ghostwriter, and copywriter who develops blog content, ebooks, emails, lead magnets, and website copy ... [Read full bio]