13 Ways to Get More Pinterest Followers

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Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website.  But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people following you in the first place.

So today, we’ll share a few techniques that can be effective for building up your Pinterest following.  Try applying a few of these ideas to your own Pinterest profile and watch your number of followers soar!

Tip #1 – Tie In to Your Existing Social Networks

One of the fastest and easiest ways to get more Pinterest followers is by tying your account to your existing Facebook and Twitter profiles.  Doing so (and setting up your permissions correctly) means that every new item you pin will be displayed to your followers on these networks.  Since you already have established connections with subscribers on these sites, you’ll find that many of them elect to follow your Pinterest profile naturally.

Tip #2 – Make it Easy to Pin Your Content

Integrating Pinterest buttons into your blog posts, product pages and other areas of your site can help boost the number of times your content is pinned and lead to new followers for your profile.  Because Pinterest is still relatively new, simply having these buttons in place provides a visual reminder for people to subscribe to your profile and engage with your content on this new site.

Tip #3 – Create Boards to Supplement Your Posts

Alternatively, why not create a Pinterest board that’s built around one of your blog posts.  For example, if you run a dog training tips website and recommend several different products in a new blog post, create a Pinterest board tied to this post that shares these recommendations in a visual way.  Doing so makes your content more engaging and gives readers a reason to follow your profile.

Tip #4 – Pin Regularly

As with any social media site, determining how often to pin new content involves finding the ideal balance between posting so little that there’s no value in following your profile and posting so often that people get annoyed with your constant updates.  For best results, aim to pin between 5-30 new items a day, depending on the number of active Pinterest boards you maintain.

Tip #5 – Improve Your Board Naming Structure

Giving each board on your Pinterest profile a fun and unique, but understandable, name is a crucial part of attracting new followers.  Since many subscribers elect to only follow the boards that are most relevant to them, it’s important that your board names make it immediately apparent what each of your boards are about.

Consider the following example given by Angie, a Pinterest user blogging on the site Many Little Blessings:

“A board about morning routines could be named “Morning Routines” or “Morning To Dos,” but if you name it “Rise and Shine,” people will know it has something to do with mornings, but no idea that it’s morning routine ideas.”

Tip #6 – Curate Your Own Pins

If you only ever repin content from others, you aren’t bringing anything new to the table, which gives Pinterest users even less of an incentive to follow you.  Instead, create your own new pins based on content you find on other social networking sites or from resources you’re familiar with that haven’t yet been featured extensively on Pinterest.

Tip #7 – Follow Other Pinners

On Pinterest – as on Twitter, Google+ and Facebook – following other users (especially power users with thousands and thousands of unique subscribers) is a great way to get your content noticed and spread across a much larger network of people.  To find other pinners to follow, search for a few of your industry’s general keyword phrases on Pinterest and take note of the users that appear to publish the most content and have the most followers.  Follow these users yourself and repin some of their content – many will return the favor by following you back and sharing your pins with their networks!

Tip #8 – Arrange a Pin Exchange

While it’s considered inappropriate to pin your own content too frequently, you can always team up with other site owners or retailers in your industry to organize a “pin exchange” that allows more of your content to be seeded on to Pinterest without your direct involvement.  A group of friends who all sell items on Etsy, for example, could arrange to share each other’s content on Pinterest in order to build recognition without appearing too “scammy”.

Tip #9 – Expand Your Boards

It should go without saying, but when you offer plenty of different boards across a wide variety of interests and topics, you’re creating more opportunities for people to follow you.  While it’s a good idea to create boards that are relevant to your website or business, consider creating boards on your personal hobbies and activities as well to reach a larger group of people.

Tip #10 – Pin Newsworthy Content

As mentioned in Tip #6, if you want to build your number of Pinterest followers, it’s important that you be seen as a “thought leader” in your industry – not just someone who repins content from other people.  To increase this perception, try to be the first to create pins for news items within your industry.  You could even create boards to feature new products that are released in your niche, making you the “go to” pinner serving your field.

Tip #11 – Use Pinterest to Create Tutorials

People love tutorials, and the unique visual display of Pinterest makes it ideally suited to create tutorials that other users can follow.  As an example, say you run a site that teaches affiliate marketing to website owners.  Using Pinterest, you could create a “step-by-step” tutorial board, in which you feature links to different articles from around the web on topics like choosing affiliate products to promote, building traffic to your site and improving conversions.  Create tutorials on topics that you know will interest a number of people and you’re sure to pick up more followers for your account.

Tip #12 – Write Searchable Pin Captions

One of the ways that people find new Pinterest users to follow is by searching the site for interesting key phrases in order to uncover new pinned content.  If your pins don’t appear in these searches, you’re losing potential followers that could have subscribed to your boards.  For this reason, it’s important to integrate relevant keywords into your pin captions.  Don’t simply stuff your pins full of meaningless keywords, but at the same time, don’t use basic captions like, “So funny!” that don’t give Pinterest users or the site’s search engine any information about what’s going on in your pins.

Tip #13 – Use Good Quality Pictures

Because Pinterest is such a visually-focused site, the quality of the images you use in your pins will go a long way towards attracting new followers.  If the Pinterest bookmarklet doesn’t automatically capture an attractive image (or, if there are no good images used on the source content page in the first place), manually create the pin on your own using a high quality, visually appealing picture from a Creative Commons image directory.

Are you on Pinterest yet?  If so, do you have any other techniques for attracting followers to your profile?  Share them in the comments section below!

Image: TheTruthAbout


Related Post – Leveraging Pinterest: How “Pinnable” Is Your Content?

Sujan Patel
Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost user acquisition, and grow their... Read Full Bio
Sujan Patel
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  • Hi Sujan, enjoyed reading your post. Found two of your tips quite useful:

    Tip#3 about creating a board to supplement post, this one is a killer. I did not quite give a thought to boards in this manner. Creating such a board will almost make a second post on the topic at Pinterest. Its a great tip.

    Tip#11 using Pinterest to create tutorials. I have been following Pinterest for some time now and have sen a sharp increase in the number of video’s pinned on it. Creating a tutorial video and uploading it is a great way to use this platform. Additionally I believe the chances of a great video going viral from here are quite bright.

    One question though, what’s your suggestion for business that are not so picture heavy, say service industry, cab rentals etc; can they really utilize Pinterest?

  • I get all of my followers by pinning new and unique items, however I’m curious as to how pinterest will deal with the certain copyright claims that are coming… That and they’ve been caught slipping in affiliate links without notification have tarnished what would otherwise be an exemplary record. Regardless it’s a great source of inspiration.

  • Pedro

    I don’t understand the Pinterest search function, frankly. When I search for a certain keyword, the exact same results keep coming up – I’ve repeated this search several times over the last 4 weeks or so, and it never seems to return any new results. I know for a fact that new images have been uploaded with that search term in the caption – some of them uploaded by me, but they never seem to appear, even when the caption matches the search term exactly.
    All very confusing.

  • These are great tips! #12 is so simple and yet something so many people seem to overlook. I can’t even count the number of times I’ve seen a pin with no more description than a simple “love this” or worse, a single period or other punctuation mark!

    I’ve been working on a project to make it easier for people to find pinners with similar interests and tastes to follow: a Pinterest directory called WePin.org. It’s now in public beta and I hope a few of your readers might find it a helpful tool to discover and be discovered!

  • I’m just about to join Pinterest. Would you suggest using my “real name” or my workname that I use for Twitter, etc – of course Twitter also has my real name if someone searches for it. I’d like to useit for both work and personal items but I own my business…so pretty much one and the same, however the business is a franchise so I may not stay there forever, however I will always have my name. It’s hard to know without having really looked into the site much – but now I have an invitation. It may not matter as perhaps it’s easy to change names. Thanks in advance!

  • Well written tips to maximize followers on Pinterest.Yeah..interconnected of social sites is very important to increase followers on any social sites and that’s work for me always. 🙂

  • Mike Johnexus

    Great article. I just read another article and it also suggested connecting your social networks. What is best to connect Pinterest to Facebook or I also have a blog and connect it directly to my Pinterest site? So going from Pinterest to the social networks or from your other sites back to Pinterest?

    Thanks for a reply on this as I have been debating the best way to do this to get the most out of my content.

    Also, has anyone used a follower/repin/like service? I see they are cropping up but I am leery of the value and and quality. A friend referred me to pinterest-followers.com and said they were good & US based but I’m not sure if this is a good way to go about growing followers, repins & likes – any thoughts?

  • I am very frustrated with Pinterest… I’ve tried everything from simplifying the board names, the pin names, and pinning my own pics as well as those from others’ boards… NOTHING is working. I have four cake stands that I made myself. I’ve pinned them in a board titled “cake stands” and each photo is titled “cake stand”….. and when you search “cake stand” on Pinterest, none of my cake stands show up. Ever.

    Also, everybody keeps saying “Add Pinterest to your blog and your store and your website”…. but no one tells you HOW to to that. I’ve been going in circles trying to find anyone that can just give a step by step instruction on how to get Pinterest and Facebook logos on my store and blog.


    • Just simply add the link to your Pinterest account. It’s not that difficult. Just find your username, click it and then copy the URL in the address bar. Add that link to a page on your site and use text like “Follow me on Pinterest.”

    • JAE


      I’m a bit frustrated with Pinterest as well, I’ve been reading articles that state that people have gained 25,000 followers in just two days of signing up and blah blah blah, however,…in order to pin a button to your site, simply go to Help, and click on goodies and there are a few different looks of the button that you can choose from and the directions for how to place it on your blog and or website.

  • Siddharth

    Dear Sujan,

    have found your tips very interesting, moreover they are easy follow and implement.

    would appreciate, if you could throw some light on how to promote affiliate link and promote business.

    many thanks for your guidance.


  • I Use This Tip #7 – Follow Other Pinners

    On Pinterest – as on Twitter, Google+ and Facebook – following other users (especially power users with thousands and thousands of unique subscribers) is a great way to get your content noticed and spread across a much larger network of people. To find other pinners to follow, search for a few of your industry’s general keyword phrases on Pinterest and take note of the users that appear to publish the most content and have the most followers. Follow these users yourself and repin some of their content – many will return the favor by following you back and sharing your pins with their networks!

  • I have been using pinterest since more than a month now, but the tips provided by Sujan have really helped me to understand how to work better with Pinterest. All this while I was basically pinning my stuff and giving a few likes to others. But now onwards, I’ll change my strategy (which wasn’t working though) to the ones mentioned in this post.

    Thanks Sujan!

  • Thanks for the tips. I’ve only started using Pinterest recently and have been a bit confused with it to be honest. But it is fun to use and could be useful so I’ll put you tips to good use. Thanks again!

  • Tarang

    pinterest is certainly one of the best social network and is fast popularity at a fast speed. There is a require to stay cool and still which people do not know and spam their links swiftly. As a result you get less number of followers with no attention. Send may be a pair of posts a day but with worth content.

  • Paul Bola

    It’s really tough to make presence on pinterest and increase the followers but this post can help a bit for everyone who are new to pinterest. I really appreciate for sharing these tips with us.

    • Yes Paul you are right. That too getting real followers is really a tough task. Hope this article will help a bit.. Thanks for the article.

  • Missy

    Thank you for your information! I’m an educator who is new to Pinterest and have just set up several boards today. I was wondering how to get people to follow me, and this has been extremely helpful.

  • Hey Sujan, really useful tips especially pin exchange and creating Pinterest related tutorials. Btw, I am a programmer from UK and recently built a tool for fellow Pinterest users which helps you grow your Pinterest following real quick but organically and safely. If interested, you may check http://pinwoot.com (its free to use). Hope you will find it useful. Do share it with your network if you are seeing this.

  • I just started recently using my speech recognition program to write unique content descriptions to every new pin on my Pinterest pin board. I’ve only been doing it for a few months now and noticed a sharp increase in Pinterest traffic. I normally use to use StumbleUpon to submit my content to drive traffic but got frustrated when they have a timeout option for which they cut off your submissions for submitting too much content in the day. So one day, I experimented with using my speech recognition program to write a unique description in one of my new pins. I noticed after I started checking Google analytics the Pinterest traffic was out weighing StumbleUpon traffic and search engine traffic from major engines. Since then, I’ve been hooked. And, I also got inspired by reading an article in Forbes about the power of Pinterest. Now, I believe I can build a million-dollar Internet business alone just by using their network. Thank you for bringing up this topic 🙂

  • I think I learned very Interesting things out there. Thanks for sharing.

  • Cori Warner

    Thanks for a great article, I picked up a couple of new ideas to try.

    Something that I have found to work extremely well is to join some group boards, especially boards with a large group of followers; these boards will give you an audience outside of your own circle of influence, and will also drive traffic to your website. I have seen a huge jump in both my Pinterest activity and followers and my website traffic since I started actively seeking out and pinning to group boards.

    • BitsyBet

      Group boards are definitely the ticket for increasing your follower numbers. The more group boards you can pin to, the more followers you will get. Also, instead of repinning what’s already on Pinterest, I repin things that show up on my Facebook Home page. Many bloggers also have Facebook pages, so if you “Like” their Facebook page and request their notifications, what they post on their Facebook wall will appear on your Home page.

  • That was really useful, im gonna use it for sure. Do u have any tips for twitter as well? Thanks

  • Are you serious? You wrote a whole blog article on increasing Pinterest followers and you don’t even have a Pin it button on the page!