In case you overlooked it, Pinterest has accumulated some 150 million active users. And, the site is also beginning to turn revenues. Suffice it to say, if you’re not on one of the fastest growing social media networks, you’re missing out on a great opportunity.
Whether you’re a blogger, small business owner, consultant, or someone who just loves to share information, Pinterest is becoming an outstanding and influential tool to promote you, your brand, or your business. Of course, that really doesn’t mean a whole lot if you don’t have many followers.
If you’re looking to gain more followers on Pinterest, you need to start by posting interesting images. After all, Pinterest is all about visual content. But, we think you already knew that. So, here are 10 tips you use in order to gain more Pinterest followers so you can begin building your Pinterest empire
10. Promote Individual Boards
Since we’re all busy people, there are times when we can’t spend valuable time going through the entire profile of a person who grabbed our attention with one stellar board. Some even argue most people prefer following boards on subjects that interest them, not the account of the person of who created the board.
Which is why promoting indiviual boards can be effective.
Instead of pushing your entire Pinterest profile, you can gain followers by promoting your most popular boards. Simply go through your page and figure out which of your boards your target audience is most likely interested in and promote it heavily.
9. Run Contests
It’s safe to assume that most people enjoy social media contests, which are extremely easy to promote on Pinterest. For example, you could do something as simple as having a user pin and re-pin in order to win a prize.
You could also team up with a tool like Rafflecopter to give away a few extra entries for people who follow you on Pinterest. No matter how you approach running a contest, it’s an easy and quick way to bring attention your account and gain more followers.
8. Use Keywords, Descriptive Titles, & Hashtags
Check out the competition by using the “Search” feature and enter keywords relevant to you or your brand. If you notice that only a few boards appear after entering the keyword, you may have to select another keyword that has more boards for your title. Longtail keywords and trending topics are usually safe bets when picking out a keyword.
Also, you want to give your images descriptions that will entice people. It should be something personal and engaging. Not just a generic, cold and boring description like you would find on a product page.
Also, don’t forget the hashtags. This should help you reach more people, mainly the users taking advantage of the Pinterest search feature.
7. Follow Other Pinners
Following people is a major consideration when trying to attract followers yourself. For example, if you were to follow 5-10 people every week, some will follow you back. This is a good steady rate of growth.
However, you want to make sure that you choose the people you follow carefully, since you’re wanting to get interesting content from them to re-pin onto your Pinterest home page that also fits your niche.
To check on how many followers you have, and to accept, just head over to My Pinterest Boards and click on the “### Followers”. If it says “Follow” that means you are not following them, so click “Follow”.
6. Comment, Repin, & Tag
Take advantage of the Popular section of Pinterest and start commenting on these pins by leaving a simple complementary statement like ‘‘Great Pin’’ or ‘‘Nice Find!’. But, also make sure you actually take the time to study the images.
Show the poster you know and care about the subject and aren’t just trying to snag visitors to your account. This will inspire people to check out your page and follow you. Keep in mind, leaving too many comments is considered spam by Pinterest, which can lead to your account being suspended. Be mindful, and be sincere.
Besides commenting, you should also repin photos from different users which interest you. Also, especially when trying to promote a company, tag other users by using “@username” in the descriptions that you write. By linking with other companies and professionals, you can expand your reach, build your reputation and promote your business.
5. Leverage Holidays/Special Occasions
If you’re looking for some quick exposure, take advantage of upcoming holidays or special occasions. This could be DIY decorations for Halloween, Christmas or the 4th of July. Maybe pushing jewelry or candy on Valentine’s Day.
Regardless of the event, creating a board specifically designed for a holiday or special occasion can generate interest to your account, which hopefully converts into followers.
4. Add The Pinterest Follow Button
Here’s another easy technique that you should use – the Pinterest follow button. This diverts website visitors to your Pinterest page, which in turn, attracts new followers. This can be very useful if you have a high-traffic website.
You can do this by installing the button throughout the prominent places on your website and blog, such as the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers. You can create this button by utilizing the widget builder page on Pinterest or you create a custom button that will fit with your branding.
3. Link With Other Social Media Accounts
Linking between your Pinterest account and all of your accounts on different social-networking sites like Facebook, Twitter, and Google +, will definitely help you gain traffic by bringing in friends, family, or followers from those accounts. Also, you can use other social media platforms to promote your Pinterest boards.
2. Join Collaborative Boards
Another quick way to attract followers is by contributing to popular group boards. When you contribute quality pins to these boards, their large amount of followers can become your followers, too, if they enjoy your pins.
Furthermore, search for popular group boards and spend some time establishing a relationship with the board owner or other contributors. After become acquainted, ask them to invite you to the board.
1. Post Original Images, But Also Be A Curator
It turns out that 80% of content on Pinterest are repins, meaning that only 20% is left for original content. Posting original content, like infographics or picture quotes, is a great way to spread your board, you still have to do a balancing act with content.
You need to be a curator and not only create, but post content that reflects you, your brand, or your business. By being a part of trends that are in your niche you will be able to connect with other Pinterest members who have an aesthetic that matches yours.
Are you on Pinterest? If so, how did you attract more followers?
Image Source: mkhmarketing/Flickr
Screenshot: Take by Danielle Antosz on 10/26/2016. Used with permission.