Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Yes, You Can Change AI’s Opinion. Here’s How.
AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix.
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say
Any website can write Amazon’s block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part.
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows
Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error.
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors
SEO and paid media managers can strengthen their promotion case by proving AI’s net gains and building a reskilling plan for their teams.
The Generative AI Report Sucks – Let’s Make It Brilliant
Google’s Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
Google Spam Update, Image Search Data In GSC – SEO Pulse
Google’s September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
The Text-Only Version Of Your Website Strips Out The Wrong Layer
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it.
Google Has Deployed A New AI Spam Detector Called SAFE
Google’s new system for catching AI content spam has already been deployed. This is why it may be a part of Google’s Spam Update.
Google Rolls Out September 2026 Spam Update Globally
Google’s September 2026 spam update is rolling out worldwide and may take up to two weeks to complete.
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
Google Search Decline Steepened To 40% YoY For Publishers
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
Job Boards Say Google Indexing API Requests Get No Response
Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation.
International SEO For Publishers: How To Succeed Across Borders
A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up.
How To Find The Sources Shaping AI Answers In Your Industry
Trendos’ Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach...
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
Checking A Page Is Part Of A Retrieval Pipeline For AI
No GSC for ChatGPT? Paste a distinctive snippet into a chatbot and ask for exact matches. If your URL comes back, retrieval isn’t your problem.
Google Adds Local Businesses To EEA Search Result Units
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers.
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It
Turn AI guardrails into search assets with a school district’s template for published policies, named reviewers, and clear data protections.
Cloudflare Will Write Your Robots.txt, And It Has A Point
Bot Preference Sync sets AI crawler policy per category, not per crawler. Allow GPTBot and block Bytespider, and no setting describes what you do.