SEO

Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages

Yahoo Search Marketing is serving what seem to be some experimental ads throughout the Yahoo Network which use Flash animation to rotate the contextual advertisements which are being served.

ysm las vegas zoom Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages

I first realized this when doing some research within Yahoo Sports and found it surprising that Yahoo Search Marketing was serving a skyscraper ad with links to Yahoo services and not the pages of YSM advertisers:

ysm yahoo ads Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages

To my surprise, after 10 seconds or so, the Yahoo Search Marketing ads changed from the internal Yahoo ads to the ads of Yahoo advertisers:

ysm las vegas Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages

Once the ads rotated once, they did not change again. I refreshed the screen multiple times and each time the advertiser ads were different, but the Yahoo ads always the same. Some of the advertiser ads were local & profile targeted (I’ve recently been searching for Plasma TV’s in the Tampa area and some ads were served for Plasma TV stores in Tampa), but most were not.

None of the ads were targeted towards sports products or tickets, which was surprising since I was logged into and digging deep down into Yahoo Sports Baseball pages.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages

Comments are closed.