Twitter as Point of Sale?

This week American Express and Twitter announced a partnership to purchase via hashtag.  For American Express customers that want to tweet to buy, they must first sync their American Express card with Twitter. The service will only work with compatible American Express cards (no prepaid or corporate cards) and a public Twitter account.


Here’s how it works once you’re a part of Amex Sync: when a user sees an item they want to purchase, they type a special hashtag. For example, AmEx is already offering a $25 gift card for $15 users can snag by posting the hashtag #BuyAmexGiftCard25.  A reply from @AmexSync will include a confirmation hashtag. Users have 15 minutes to tweet the confirmation, then their item will be shipped to the billing address tied to their credit card.

Protected Twitter accounts aren’t allowed to participate in the program, so there’s no way to take advantage of a discount without it being public information. That means each purchase is not only money for the various companies involved, but also an automatic promotion for the product and its brands.

Right now the program is limited to a few select items.  But, how many of you business owners that already accept American Express would be interested in providing a purchase option via Twitter?

Image Credit: Adrien Olczack

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross

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One thought on “Twitter as Point of Sale?

  1. This is very cool. How does the syncing work. For some reason, I don’t think I would trust it as much if I was to enter any important info that Twitter to keep for security reasons. But this is definitely something interesting in the future of e-commerce.