Twitter

Stop Scheduling Tweets Today!

Twitter is an amazing service that a lot of us have grown to love.  The great thing about twitter is that a single tweet has a lifespan of about 5 – 10 min (unless it’s being retweeted).  A lot of people believe that the short lived tweets are far less powerful than that of immortal blog posts and this is a flaw in Twitter.  I embrace twitters time based feature and leverage it.

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I would say about 70 – 80% of my tweets are spontaneous usually bearing from challenges I’m facing at any one moment, a quote I overheard someone say, a foursquare checkin, etc… The rest of my tweets are usually me sharing content that I find relevant and vital to the web industry.

In the mornings I skim through a couple hundred articles and find about a dozen or so that I want to share.  At this point I can do one of three things

  1. Tweet them all out right then and there
  2. Make a note of them and try to remember to post them throughout the day
  3. Schedule them out using an app like http://futuretweets.com/ (which I used for a long time)

We all know that #2 isn’t happening, #1 doesn’t really make much sense at 6:30am and #3 always proved time consuming and tedious.

Enter Buffer

Buffer is an app I just started using that allows for simple queueing of tweets for future posting.  Instead of worrying about exactly when a tweet will post you just create the tweet, add it to the list and let Buffer take care of the rest.

Take a look at the video below to get an idea of how easy it is to add tweets to the queue.

I wanted to showcase this service because of a conversation I had with one of its creators, Leon Widrich.

@professor – “@bufferapp Any plans on future features like auto replies to new followers etc..?”


@bufferapp – “@professor so we really want to try to make people be genuine, without auto-generated content. What do you think about that? – Leo”

“We want to make people be genuine” that’s awesome. In fact it’s Buffers ability to do one thing, really well that will be its success.  It doesn’t attempt to do too much or inundate us with too many features.  It’s simple, fast and so far reliable.

What do you think?

 Stop Scheduling Tweets Today!
Jesse Friedman is a veteran WordPress developer. In 2012 he wrote the “Web Designers Guide to WordPress“. With years of experience as a speaker and a Professor at Johnson & Wales University he delivers impactful and educational talks. Currently Jesse is the Director of Web Interface and Development at Astonish, the premier Digital Marketing Company for the Insurance Industry. Jesse co-organizes the local WordPress meet-up and is very active in the community. He works closely with his students and others to share knowledge and bring forth a better future for web design and development.

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23 thoughts on “Stop Scheduling Tweets Today!

  1. Looks interesting but not sure how much easier this is than scheduling in TweetDeck or what many people tell me they do via HootSuite. If you schedule dozens and dozens of tweets a day, w/ out really modifying them I guess it’d be faster. I’d be interested in learning about the controls, customization options so I don’t tweet when I’m away or in the middle of the night and sure others would want analytics info.. so I guess I’ll click on over, check it out. FWIW.

    1. Hi Davina, I thought of quickly jumping in here and hopefully answering your question. I totally understand your concern and I am very glad to tell you that you will always know when your Buffered tweets will go out

      It is in the sense easier and less time consuming to simply put tweets in your Buffer, as you don’t need to schedule each tweet individually.

      You have fixed (set and forget applies) tweeting times in Buffer which you set for example to 9.30, 4.30 and 5.30.

      Now you start adding tweets in your Buffer and every day each one of your tweets will go out at these times.

      You are still in full control as when your tweets go out, as you can always change these times, add more or delete some on your Buffer dashboard.

      I totally agree, I don’t want to be tweeting without knowing when that is either :).

      You can also add those tweets AND modify them to your needs from any page you are on by using one of the browser extensions.

      Let me know if this has answered your questions :).

      1. It helps.. Do I get to pick which tweet at which time or is it random? Or too automated, just adding to a queue? Still seems like I’m doing most of the work. I do read and plan, schedule a few tweets for the day at one time but then, there are times I run across something during the day, want to share it sooner.. so I have to adjust my schedule. IDK Like I said, this may be more suited to someone who schedules 30-50 tweets a day, but for someone like me.. gotta look and see how much time this will really save. Thanks.

      2. Many thanks for taking the time and sharing your thoughts again, Davina. I totally see where you are coming from.

        In a way it is not random. So you have 3 tweeting times a day. The first tweet you add will go out at the first set time. The second tweet at the second, the third at the third and the fourth again on the next day at the first of your set times. Hope this is not confusing now.

        So actually, what you end up doing is just adding tweets to Buffer. That’s it.

        Yes, I believe for someone who wants to add 30-50 tweets it will work fine.

        We also have many users who simply add 2 or 3 a day, simply because it is very easy to just hit the Buffer icon whenever an article is worth sharing. I hope you try out one of the browser extensions.

        Alright, sure, take a look. I would love to hear what you think.

  2. I’d read about Buffer for the first time in Ileane’s blog Basic Blog Tips where Leo made a guest post. I immediately registered for bufferapp and using it since then. But there is still more to dig and determine when to make my buffer tweets to dispatch.

  3. I agree with davinabrewer – seems silly to use a separate service for scheduling tweets when it can be done in TweetDeck, HootSuite, etc. Pluggio can auto send tweets based on set intervals as well. Not knocking Buffer – I’ve never used it – but since it sounds like it offers the same functionality, would like to know what makes Buffer more beneficial to use.

    1. I like your comment not just b/c you agreed with mine Kristof, but mostly b/c you agreed with mine. ;-) Seriously though it’s like using a financial software package like QuickBooks for your business, and you write 5 checks a month. Making something already fairly easy more complicated by adding another tool or app, just b/c it’s out there. Not knocking it either, but it really does need to be more efficient, effective and simpler to be more beneficial to use. FWIW.

    2. Hi Kirstof, many thanks for stopping by. I very much agree with your point, that there exist many other scheduling services already.

      I feel Buffer is quite different to Tweetdeck, Hootsuite or Pluggio. In Buffer you simply add tweets, instead of scheduling each one individually.

      In addition you can add those tweets right there from any article you are reading by simply clicking the Buffer icon.

      Would love to hear your views on this and whether it points out the differences. :)

      1. I like the bookmarklet – that does make it faster/easier. I’d reco listing Firefox and Safari as bookmarklet options on your pricing page (only lists Chrome) Also like that bit/ly can be added. But, of course, I want everything for free ;) Does the pro version include access within Buffer to see link stats?

      2. Kirstof, many thanks for the heads up on the pricing page, I really have to change this and tell people it comes with Firefox and Safari too.

        I am glad to tell you that you will get access to stats for free :).

        Thanks for replying :).

  4. I usually tweet on the go, since it’s easy to have Twitter installed on a cellphone. If you want to be genuine with your tweets and stop scheduling then I suggest tweeting with your phone as well. This buffer app seems promising in scheduling tweets. However, to be genuine, you’ll need to receive and send tweets live. It really isn’t that hard.

  5. Hi,

    Great sharing!!!
    Twitter is in a way has become a part of life for many of us. Tweeting with a schedule is good and i have to think when i should start it. I usually do it with my mobile. Have to check this out.

  6. When you automate your social media people notice right away and will tune you out. I know a so called “marketing consultant” who automates all their tweeting and updates with hootsuite. While I love hootsuite and what it offers when you automate all your updates it is very easy to see and such a turn off. If you don’t connect with you social media… whats the point?

    1. Hi Jason,

      I totally agree with you. There is an instant element to tweeting which always has to be part of ones twitter routine. If all one does is autotweeting it makes absolutely no sense to be on Twitter.

      In addition I feel that sometimes when you are too busy to be around it’s great to keep your followers posted with some great updates and link. Of course a sane balance needs to apply.

      Simply throwing a few tweets in your Buffer will help to create consistency and action on twitter. Just like you said the INTERaction always has to come spontaneously from the user. :)

  7. Completely agree with Jason Likes Giving Stuff. Social Media is about being social – anyone who relys on automated software is falling at the first hurdle. It’s so last year. If you’re too busy or can’t afford to employ someone to handle this side of the marketing mix I suggest you don’t even go there.

  8. I can see how this could have its uses but in my opinion there are too many automated tools on the market for social media sites. Rather than using tools to automate tweets, I would suggest people just pick and choose what social media sites they want to use and use their time to take part in those naturally.

  9. Thanks for all the great comments. One quick thing I am against completely automating your social media efforts which is why I like Buffer so much. Like I stated above 70-80% of what I’m saying on Twitter is spontaneous and is absolutely not automated. However I do love to share articles, interesting websites, great people and more. I spend a lot of time in RSS feeds and looking through other content early in the am. So I can either tweet the 6 – 10 articles I find first thing in the am or I can spread them out through out the day. I choose to do the latter and Buffer is great for that.