Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve platforms. I’ve ignored CPA networks and tried to eliminate advertising aggregators, and the search engines.
Particular demographics / audiences
1. FARK.com – 18-28 year old men – Flat rate text links sold on a weekly basis (through a redirect; they’re not for SEO points)
2. Facebook – The biggest social network has hyper precise targeting. Don’t overdo it though, or you’ll end up like I did once, targeting merely 20 people.
3. PlentyOfFish – The web’s second largest free dating site has an self-service ad platform
4. MyAds on MySpace.com – Self serve banners like Facebook, with similar demographic targeting
5. AdEngage – A variety of formats focused on humor and games
6. Canoe Klix – French Canadian contextual CPC on premium French Canadian sites
7. Adknowledge.com – Social network ads published on social games
8. Click-Share – A variety of demographic targeting options are available, including some not seen elsewhere such as household income, children in household etc.
9. Chitika.com – A focus on monetizing SEO traffic has made them attractive to retail advertisers.
General – Most of these are available on a CPC basis, even if the ad format is banners
10. AdRoll.com – Offers help creating display ads, retargeting and other capabilities
11. BuySellAds.com – Blog banners, mostly 125×125
12. AdToll – Banners, peel-away and mixed banner/text ads.
13. Advertising opportunities at Amazon.com – Available for both products and services
14. FetchBack – The Retargeting Company
15. AOL’s AdSonar – Different targeting options, and selling text links afaik. I’d link to AdSonar.com’s homepage but it just redirects to an AOL Advertising page, even though the site itself is up…
16. ContextWeb / ADSDAQ – Allows you to bid on traffic by category
17. Bidvertiser – Text and banner ads
18. Adbrite.com – Generalist network
19. AdReady – A competitor to AdRoll with similar banner making capabilities, but without the retargeting
20. Marchex – Boasting a portfolio of 100,000s of generic domain names, Marchex sells ads by click (self-serve) or by call (not)
21. AOL’s BidPlace SB – Banners on premium sites
22. MediaBids.com Print advertising auction
23. NYTimes – Starts at the exorbitant rate of $8 CPM. [Also requires you to drop the soap on entering...]
24. CBS Interactive – Similar rates as the NYT.
What surprises me about the NYT and CBS is that they don’t get that advertising is driven by efficiency, and publishers accepting some of the risk.
Twitter.com - Buy your message and link in someone’s tweet. Pretty self-explanatory. Some also offer “analytics,” though those offerings are all pretty light for now.
27. Be a Magpie (UK oriented)
29. Sponsored Tweets
30. AdCause – Support charity with your ad dollars
Note: I combed through eConsultant and several other ad network lists, but they’re largely out of date with links to dozens of ad networks that have gone under. Also, most other lists include CPA companies and non-self-serve ad networks (eg relying on a traditional sales force). For the convenience of SEJ’s SMB readers, I’ve eliminated those.