SEO

Organic Listings Forum : Google PageRank, Blogs and Paid Links

How Relevant is Google PageRank?

Reporting live from SES New York, Mike Grehan is moderating this open forum with Greg Boser, Dave Naylor and Jill Whalen on the panel.

  • PageRank is not as important as it used to be but it is important in terms of crawling frequency and amount of total pages which can be supported.
  • Using NoFollow tools to scupt PageRank is a good thing to do.
  • Shows how many pages you can hold in the index.
  • Toolbar PageRank data is a tiny representation of what real Google PageRank is.
  • Don’t ask an SEO about Google PageRank, ask a mathmetician.

Does Google Monitor User Data :

  • When you mouse over the links, search engines use javascript to track click thru
  • I think they actually are starting to use more of that, but mostly in the blended areas.
  • Google using Feedburner as a quality indicator and most blog posts are enjoying high rankings for about two weeks before slowly dropping in the index due to freshness and hot topics.
  • If Google used only userdate for ranking sites in its index it would be easier to manipulate those rankings.
  • User data is probably part of the algorithm, but there are also 100′s or 1,000′s of such variables.

How Relevant are Blogs to Google Listings

  • Blogging can obtain high rankings, but slowly fades away even with SEO’d posts and titles.
  • Blogs posts have a slow lifespan, but a blogger is inherently constantly producing new news.
  • Front page of Digg or Yahoo Buzz can bring more users and more difference makers than only humans (in terms of links, site usage, advertising revenue)
  • Blogs naturally use keywords in the post, that’s where you’re going to get your natural longtail traffic.
  • Be creative, be original and be different.

What’s the Difference Between a Forum and a Blog

  • RSS. Eventhough forums use RSS, blogs depend on RSS for distribution and aggregation.
  • The more authoritative your site is, the more onpage factors are used. A single page from Forbes.com or a major blog will enjoy more authoritative links because of its blog distribution.
  • Top bloggers can write one post and enjoy ranking before anyone links to them, because of RSS distribution.

Paid Linking and Google Tips

  • Negotiate Links on Your Own
  • Use sites like AdBrite (and other places) to identify bloggers not selling ads and strike up private deals.
  • Negotiate with broker to buy links on select sites which are not listed in networks.
  • Don’t link from all sites PageRank 3 or 5 and above, mix it up.
  • Mix white hat and paid links, then phase out paid links.
  • Cross reference on Archive.org and see how the sites which have been paying for links on sites for a long time, then see how those advertisers are ranking.
  • The guy with the biggest wallet ranks higher.
Screen Shot 2014 04 15 at 7.21.12 AM Organic Listings Forum : Google PageRank, Blogs and Paid Links
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Organic Listings Forum : Google PageRank, Blogs and Paid Links

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18 thoughts on “Organic Listings Forum : Google PageRank, Blogs and Paid Links

  1. Loren, great post.

    I particularly like the points above about crawling frequency and blogs. In my opinion, that is a true metric that surpasses the majority of other factors (such as PageRank).

    It is so straightforward, No spiders or crawl activity No rankings to concern yourself about, despite any of the other variables.

    At least playing into that, a content ranking strategy can be scaled to capture the high verticals and long tail. What is amazing is, the ability to appear in the Google index on a feed minutes after a post, what a beautiful thing when you consider the ramifications of that leveraged by long term SEO.

  2. Loren, nice, simple coverage. One thing doesn’t make sense though:
    “Blogs posts have a slow lifespan,”

    Do you mean short? Hard to see how a lifespan (literally a life-length) could be slow…

    BTW, it was very nice to meet you at SMX!

  3. Very Good article Loren. PR is nothing to do with SERPs. “How relevant Google PR with the ranking of keyword” – the result can be found in Google itself. , For any particular keyword, some sites with low PRs do surprisingly well in the results, while some higher PR sites do quite poorly.

  4. I look at it like this…

    PR is an indication of your site’s popularity, measured by the amount of links you have and the popularity (PR) of each of those links. It’s important but it’s not a magic bullet.

    Your ranking, on the other hand, is based on PR, relevance, and probably more factors than we can imagine right now.

    The point being that your site might have an amazing PR, which would allow inner-pages of your site to also have a great PR, but Google is still comparing your “How to grow apples” page to every other “How to grow apples” page out there and PR is only PART of the equation.

    (All else being equal, though, I think the higher PR wins but all else is seldom equal!)

  5. “The guy with the biggest wallet ranks higher.” … and SEO firms advertise to get at the top of google in 48 hours or less.

    Thick wallet can get you listed anywhere!

  6. @ Gab … yeah, blogs have a short lifespan. I’ll fix that :)

    A blog post loses its freshness factor and initial RSS linking juice in about a month or so unless it is constantly being linked to on an ongoing basis, if such is the case it then develops its own authority. Nice meeting you too in Santa Clara!

  7. O tempo de atualização do Google, referente a Pagerank é aproximadamente de 3 a 4 meses, não sendo necessariamente em todos os casos essa transcursão de tempo. O deveria ser feita para a diminuição desse tempo?Se podemos contar com ferramentas integradas do próprio Google, como a Toolbar PageRank. Confira o portal de noticias: http://www.180graus.brasilportais.com.br

  8. I think that user data should be taken much more seriously, I think that google is looking in to it as we speak, I often see some of my competitive keywords on page 1 for a couple days and then they go back to the second page, I think that google is testing relevant pages that way. But still, google is heavily affected by many other factors.

  9. We offer sponsored advertising for free in exchange for a high quality backlink. The link will also have to match one of the many categories offered.

  10. Jill, try getting some inbound links to your site would help.

    Google updating PR in 1 to 2 months again, guess lots of people gonna be very busy.