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New #MarketingNerds Podcast: Are You Implementing Leadership & Strategic Thinking in Your Marketing?

This week on Marketing Nerds, Portent CEO and Founder Ian Lurie talks about true leadership and building long-term digital marketing strategy.

New #MarketingNerds Podcast: Are You Implementing Leadership & Strategic Thinking in Your Marketing?

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

This week on Marketing Nerds, Portent CEO and Founder Ian Lurie joins SEJ Executive Editor Kelsey Jones to talk about true leadership and how it goes hand-in-hand with building long-term digital marketing strategy.

In this podcast, they cover:

#MarketingNerds: Leadership & Strategic Thinking | SEJ

  • How marketing strategy and leadership work together
  • The importance of long-term digital marketing strategy for ROI and high production value
  • How to explain to clients the benefits of strategic thinking and long-term plans
  • The thought process behind planning a huge campaign
  • Which is more important in marketing: Strategy or implementation?

To listen to Marketing Nerds with Ian Lurie and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

 

Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo: Chad McDermott/Shutterstock.com

Category Careers SEJ Show
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Aki Libo-on

Aki is a content strategist, marketing consultant, and former assistant editor of SEJ. When not at work, she is busy ...

New #MarketingNerds Podcast: Are You Implementing Leadership & Strategic Thinking in Your Marketing?

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