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Is Twitter Working a Deal with Google and Microsoft?

Is Twitter Working a Deal with Google and Microsoft?
With 54 million users to boot and a steady stream of real-time and content-sharing information generated through billions of tweets. It is no wonder that Twitter has been eyed by both Google and Microsoft. For its part, Twitter has been pretty elusive and up until now is standing on its own.
But then, it seems like that was yesterday, as there are reports saying that Twitter is actually in advanced talks with Microsoft and Google separately over a possible data-mining deals with either of the two rival search engines.
Citing sources familiar to the situation, Kara Swisher wrote that whoever gets Twitter’s partnership nod, that company will license a full feed from Twitter that could be integrated to its search results pages.
Microsoft’s Bing was able to give us a sample of how Twitter can be integrated to its search results. And if Microsoft and Twitter agreed on partnership that could how things will be once Bing and Twitter are integrated.
Even if Google gets TWitter’s nod, Google might implement the same thing as this could probably be the most practical way of integrating Twitter’s real-time content stream into any search engine.
But then, would search engine users be pleased about this? I mean, are all of the Twitter’s gazilion of real-time tweets are really useful, relevant and credible source of information? Wouldn’t the influx of Twiter tweets on SERPs create noise and mess rather than provide a more meaningful search result?
On the business side of things, Twitter and whoever gets to be its partner will both benefit from an integration. Twitter needs a larger platform to carry out its search feature while Google or Microsoft needs the Twitter stream of content.
So, who do you think will most likely get a partnership deal with Twitter?

With 54 million users to boot and a steady stream of real-time and content-sharing information generated through billions of tweets. It is no wonder that Twitter has been eyed by both Google and Microsoft. For its part, Twitter has been pretty elusive and up until now is standing on its own.

But then, it seems like that was yesterday, as there are reports saying that Twitter is actually in advanced talks with Microsoft and Google separately over a possible data-mining deals with either of the two rival search engines.

Citing sources familiar to the situation, Kara Swisher wrote that whoever gets Twitter’s partnership nod, that company will license a full feed from Twitter that could be integrated to its search results pages.

Microsoft’s Bing was able to give us a sample of how Twitter can be integrated to its search results. And if Microsoft and Twitter agreed on partnership that could how things will be once Bing and Twitter are integrated.

Even if Google gets TWitter’s nod, Google might implement the same thing as this could probably be the most practical way of integrating Twitter’s real-time content stream into any search engine.

But then, would search engine users be pleased about this? I mean, are all of the Twitter’s gazilion of real-time tweets are really useful, relevant and credible source of information? Wouldn’t the influx of Twiter tweets on SERPs create noise and mess rather than provide a more meaningful search result?

On the business side of things, Twitter and whoever gets to be its partner will both benefit from an integration. Twitter needs a larger platform to carry out its search feature while Google or Microsoft needs the Twitter stream of content.

So, who do you think will most likely get a partnership deal with Twitter?

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Is Twitter Working a Deal with Google and Microsoft?
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Is Twitter Working a Deal with Google and Microsoft?
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Is Twitter Working a Deal with Google and Microsoft?

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4 thoughts on “Is Twitter Working a Deal with Google and Microsoft?

  1. Unless MS offers something over the top, I think Google will get the nod. If they integrate Twitter similar to image/blog searching in Google, it could be quite useful without cluttering up regular search results.

    Rob – LexiConn

  2. Regardless of who gets the feed, It’ll be interesting to see how well they actually filter the noise and get to the useful and relevant tweets.

  3. They won’t put the stream in search results. It is pointless to get tweets in search results.

    They will use the tweets with links as another variable for Pagerank.