Tools

# How Much Might Your Website Be Worth?

Whether you want to sell your website or you are just willing to know how much you have potentially earned so far, you might be curious to know how much your website is currently worth. Like with selling a business, trying to determine your website price is really hard to do: so many factors might come into play:

• your own money, time and labor invested in it;
• your site statistics (income, traffic and traffic sources, inbound links, popularity, etc);
• the site potential (e.g. new but promising niche, rate of growth, etc);
• target audience; etc.

A few most popular approaches to estimating the site growth say:

1. Traditionally, the site selling price = 10 x annual profit + the cost of real assets.

2. Other mathematical approaches include:

• the site selling price = 2 x last year’s total revenue;
• the site selling price = 5 x average revenue.

The overall mathematician approach can be criticized as each website is unique and it can’t be evaluated by a simple formula. In this perspective I like an old discussion at WebmasterWorld:

[Say,] I own keyword.com and it makes \$40 profit a month. Using the x10 valuation method, that site is only worth \$400.

Now if I own keyword-online-today-great-deals-keyword.biz and it makes \$100 per month, that x10 valuation method says its worth \$1000.

3. My favorite method of determining how much a website it worth is the one by Yaro Starak:

Your site is worth as much as someone is willing to give you for it.

A wealth of online valuation tools attempt to determine a website asset worth based on a variety of factors (besides evaluating any website price these tools might be a good source of overall website info):

1. SmartPageRank looks into the domain age, Google PR (broken right now), Yahoo! directory and Dmoz presence, backlinks (per Google and Yahoo), indexed pages (by Google and Yahoo), and Alexa traffic.

My site estimated value:

2. DNScoop estimates a website price based on six metrics:

Links, traffic (Alexa), age of the domain, site category, domain keyword popularity, and overall occurrences of the domain name on the web.

My site estimated value:

3. CubeStat seems to consider a plenty of data: daily pageviews, daily ads revenue (source is unknown), Alexa rank, Quantcast rank, Compete rank, Google PageRank, backlinks, Google indexed pages, Google indexed images, Yahoo indexed pages, Live indexed pages, Dmoz presence.

My site estimated value:

As you can see, the three tools disagree as per one and the same website worth – this brings us back to approach #3, I guess. And how do you determine your website current price?

#### Ann Smarty

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.

## 40 thoughts on “How Much Might Your Website Be Worth?”

1. My idea is based on the “willing to pay” school.

If you can get someone exicted by the future potential of a website or technology then it should sell for a lot more than what the current day metrics say. In fact a developer can effectively sell a site for a very high price before it even exists if he can paint that fabulous future picture and foresee big profits to come.

2. @Software Testing, yeah, saw that one – unfortunately couldn’t find the factors the tool is based on… How do they calculate the price?

3. Website Worth: \$1,018.35 on CubeStat.
But it’s not for sale – and never will be

4. Yeah I agree with the comment above, something is worth what someone wants to pay for it. And how much utility anyone derives from any one factor is unique to them and often follows no logic!

For example I have long since argued that people get far to excited about the value of specific domain names. There are so many variations out there that unless you are looking to buy established traffic then anyone who pays £1000s for a name is wasting their cash (imo!).

Some people argue its better to start with a nonsense domain so that you can guarantee your brand hits the top spot from day 1.

Look on SEDO now and you’ll see people asking big bucks for domains. I struggle to believe that you can’t get the same results by being creative with a suffix/prefix.

But, people are clearly willing to pay bucks for nothing more than the name. No established site, no traffic, no assets. Just a brand which I’d argue is worthless.

As Shakespeare once wrote, would a Google by any other name search so sweet?

Of course.

5. Great post Ann!

Speaking from my domain experience, a domain’s typein traffic can be highly qualified leads, vs. search traffic. I’ve seen both direct navigation and referral traffic sites do very well, but the traffic *is* considerably different. If you own a “category killer” domain, it may be worth more than 100x the revenue it generates.

Things change… It’s always nice to see a site when traffic and revenues are high. As a buyer you should always remember that Google likes to shuffle rankings around and that can turn a great buy into a money pit.

Well known domainer, Ron Jackson, keeps a tally on weekly domain sales at dnjournal.com/domainsales.htm

- Scott

6. Very sharp blog. It really gives me food for thought. And that is what it is all about. Thank you.

7. @ Ann, even I can’t specifically tell how they calculate, but I remember some article about the tool and its like, they use back-links and domain age for calculation.

8. Almost every one of those tools only exist to feed the ego of the website owner, hence they really tell you NOTHING about your websites worth.

Especially when half of them consider toolbar PR, LOL

9. @Jaan, agreed but I bet you played with at least one of them Sometimes, we really need to just play with the tool, though we know it has no point…

10. Doug Heil says:

It’s amazing that people vote on things such as this. Nothing against Ann at all as I actually personally like you, but this is against people in the industry who just blindly follow a name no matter what. LOL

The only item or quote I know of that is accurate is the one saying a site is worth what someone is willing to pay for it.

11. Doug, I can’t see any point in my post where I insisted on any of the methods I listed. Instead, in the conclusion to the post I did make it clear that approach #3 (a site is worth what someone is willing to pay for it) seems the correct one as the three tools failed to agree on the site price.

12. My website and company name is also a registered trademark that I fought very hard for (against a big bully company). From that standpoint alone, my site is worth quite a bit – at least to me. Number one position for important keywords like “glass jewelry” and “glass earrings” doesn’t hurt, but this is still a niche jewelry website addressing a focused market segment.

Like any other product, its real value is, as stated above, only worth what someone is willing to pay for it. These automated tools are fun but should in no way be used to actually determine value.

13. Your going to get a great deal of variations on pricing when you are buying or selling any website or domain. I personally have developed and sold 3 different websites and used many different website appraising companies. I think if you use a domain appraisal website that uses more than simply a ‘bot’ appraisal then you will be in great shape. I have used WeValuer.com and had great results with their domain name appraisals. All three websites I sold were within about 10% of their estimate.

Again I think you should just stay away from automated appraisals or they will vary just as yours have, stick with personal appraisals. Great article!

14. I like posts that explore these things. I’ll go with the what people are willing to pay option too

These evaluators are great for getting backlinks to the domains that do the crunching, other than that you can take what they say with a huge pinch of salt.

15. Thank you for this in-depth analysis of determining site value.

I’m not wanting to sell mine, but knowing how to calculate its value is good.

17. zulett says:

i dont have a webb site yet i will like to know if it work to sell my bead jewelry

Don’t be discouraged if you get a low estimate on the value of your website. The true value is, “In the eyes of the beholder”.

19. You should also consider websitefact.com ; they provide a nice summary of the website performance. I find their WF rank being more accurate than Alexa.

20. Yup, websitefact looks good!

21. I am a bit confused regarding the whole website worth business. The estimates given vary so much that I can’t which site to believe.

22. Russian Brides, Russian Women, Russian Girls.
Meet beautiful Russian women interested in marriage and romance.
Find your Love in Russia. Beautiful women are waiting for you.

http://russianbrides.ucoz.ru/

23. On myDnStats.com this site is worth \$41,635.00. Very close to the estimate given by cubestat.com

24. Great article
Thanks

25. Ahh !!! Rich with blog

26. As goes for anything, we can use hundreds of calculations to try and determine value. But at the end of the day it is only worth as much as someone will pay for it

27. Hard to choose which one is accurate. But that’s only good if you want to sell your site, unless your proud to see the value of your site lol.

28. I just started this site, was wondering if anyone knew a good site estimator??

thank you
rob

Hi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.

30. Your site may be top for a well highly targeted keyword – these estimators have no way of knowing this – especially if your site is new.

31. Thanks for the valuable info, when valuating a website you should also consider http://www.websitevaluebot.com as it will give you a value based on every aspect of the fundamentals of a website except for revenue which is the only real way to work out a websites value.

Monthly revenue times 6-12 depending on brand name, age and content is the true website market value which is why no website estimator online is accurate.

P.S I love SEJ.

32. Cubestats gave me a ridicules value on my site, dsncoop has kin of gone down lately. Seems as I increase the quality of my ork and rate it flows, Dnscoop keeps shoring me at original face value. I have no idea how I can have 400 hits in google yet dns says I have 0 page rank… guess it depends on what word you are searching…. right ?

My personal favourite value estimation website is
http://www.estimix.com . It seems to generate very accurate information.

My personal favourite value estimation website is
http://www.estimix.com . It seems to generate very accurate information.

35. joe says: