SEO

Google Launches Digg Style Social Voting Service : What’s Popular

If you can’t beat them (or don’t feel like putting out the cash to acquire them), then join them! Google has implemented a new Digg style social voting platform in iGoogle which could be a glimpse of an overall Google run Digg style content sharing network, and may signal that Google might not have any interest in acquiring Digg.

pop Google Launches Digg Style Social Voting Service : Whats Popular
Google has launched their new iGoogle gadget, “What’s Popular” which has only been installed by 2,889 users thus far. Google’s “What’s Popular” lets users “pop” stories which they find interesting in Google News and beyond. The iGoogle Widget lets users read and vote on “All Popular” as according to Google, My Pops – which are stories that have been voted on by the users and “My Adds” – stories added by the user.

Google also offers a canvased version of the tool, with its standalone page, here : Google What’s Popular?

At first glance it looks like What’s Popular is using a mix of personal relevancy, voted “Pops”, and timely posts to serve up the default listings on its What’s Popular? page.

Here is an explanation from Google :

How we find interesting stuff
What’s Popular uses algorithms to find interesting content from a combination of your submissions and trends in aggregated user activity across a variety of Google services, like YouTube and Google Reader.

Ratings
You can rate items that you like or dislike by clicking the ratings buttons next to each item. If you change your mind, you can change your rating at anytime. The What’s Popular gadget looks at what users liked or disliked to improve its ranking of interesting items.

Users can filter the stories based on date, popularity and relevance and in addition to stories, videos and images can be added. Without much of a social aspect, calling “What’s Popular” a Digg competitor could be a stretch, but the voting and bookmarking is made easy and very Digg -like by the iGoogle gadget.

With Google slowly rolling into social, via OpenSocial, Friend Connect and of course GTalk; something could be added soon if this gadget takes off. Perhaps though, the social aspect is already part of the algorithm, as Google generally has an idea of the verticals or information its users enjoy, and which other “friends” visit the same webpages and fall within similar profiles.

I especially like the usage of the usage of “What’s Popular” as a planner for daily reading, as stories and media could be submitted or “popped” in the morning, and then be read on the iPhone or mobile device during a daily commute.

Screen Shot 2014 04 15 at 7.21.12 AM Google Launches Digg Style Social Voting Service : Whats Popular
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Launches Digg Style Social Voting Service : Whats Popular

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15 thoughts on “Google Launches Digg Style Social Voting Service : What’s Popular

  1. Didn’t Google almost buy Digg but at the last minute sited a personality conflict with Digg’s operating staff and bailed out from the deal?

  2. I’m going to check this out. I don’t see why the heck Google would want to buy Digg. Especially with their latest DiggBar move. I like Digg, but personally I think they are on the way out of the game.

  3. I would say that at present there are so many bookmarking tools and services and you need to set up a separarte toolbar for each of them. this is not reasonable so I may presume google will have to invent something so that people begin installing it.

  4. I wouldn’t get too excited about Google’s foray into replicating/’improving upon’ existing social -related services pioneered by other sites. These projects are undertaken with great fanfare then they fall by the wayside. Anyone remember KNOL? How about Google’s acquisition of Jaiku–a twitteresque service? There’s quite a few other examples.

    The fact of the matter is that (Myspace notwithstanding), much of the social media/networking space moves on the principle of “First Mover advantage.” The first site to pioneer a certain feature gets the mindshare and usage. Call it a Web 1.0 mental hangover if you wish but it’s the reality.

    Should Google acquire these pioneering sites instead? Google’s got the fat wallet to do so but there’s one caveat: In addition to “don’t be evil”, Google’s acquisitions department should also look into that other important maxim “don’t be Yahoo”.

    Yes, Yahoo. Remember them? That Web 1.0 behemoth, bloated by crazy Dot Bust valuations and investor frenzy, bought tons of dot com companies based on features and traffic. It managed to squander its advantages by sitting on the properties and not letting them grow/evolve to Yahoo’s full advantage. Goto.com aka Overture is one such tragedy. Geocities and Broadcast.com are two others.

    If Google intends to aggressively build on its acquisitions and seamlessly integrate them into a tight Borg-like revenue/content model then it should go on a buying spree. If not… avoid the Yahoo experience.

  5. after checking it personally… I would add that they have to add something more before people start assuming that Google have captured this sub domain also…

  6. @Amar: Because Google don’t have any such sites like social bookmarking sites, and Digg is now no 1 social bookmarking site, so Google is trying to be no 1 site in social bookmarking also…