Facebook · Social Media

Facebook Drive More Loyal Visitors to News and Media Sites

Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S. as well as for driving traffic to news and media sites, but  Hitwise’s follow up data is also showing that visitors from Facebook.com are more loyal to these sites. Meaning, they are not just one-click wonders but repeat visitors of the news and media sites as well, thanks to Facebook’s traffic referral.

Returning visitor rate Google News v Facebook Facebook Drive More Loyal Visitors to News and Media Sites

According to Hitwise’s latest compiled data, from the week ending March 6, 2010 78% of Facebook.com users were returning visitors to Print Media websites.. Google News’ returning visitors were only at around 67%. While for Broadcast Media, Facebook has a 77% returning rate while Google News only has 64% returning rate.

So what does these data mean and how relevant it is for social media marketing? It only goes to show the value of traffic driven by Facebook as compared to Google News.  And returning values of potential customers are definitely very important for advertisers and retailers.

Take note, this comparison is for Google News and Facebook only, not including Google.com. Although Google.com may be the number 1 source of traffic for news and media sites, those traffic will not be yielding  return visitors, according to Hitwise.

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Facebook Drive More Loyal Visitors to News and Media Sites
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Facebook Drive More Loyal Visitors to News and Media Sites
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Facebook Drive More Loyal Visitors to News and Media Sites

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6 thoughts on “Facebook Drive More Loyal Visitors to News and Media Sites

  1. Though this may seem surprising at first glance, a closer look at a couple different aspects of either site, I think, reveals why this outcome is natural, if not obvious.

    1. Fan Pages & News Feeds: Facebook fan pages are the perfect way for media outlets to consistently reach a targeted, interested audience with their content. Not only is membership opt-in, but new content posted to a given page is streamed into fans’ News Feeds. The only similar offering that Google provides is Buzz, which is a comparatively cluttered, less user-friendly experience in its current form.
    2. The Variety of Google News: What makes Google News so appealing to me (and other news junkies, I assume) is that it provides myriad, varied sources that cover the same topic. In other words, there are always a lot of choices on Google News. It’s no wonder, then, that readers are choosing major media outlets less frequently through Google News. In fact, I think it’s testament to the strength of major media outlets’ brands that they attract so many loyal followers through Google News, despite the available choices.

    For more of my thoughts on this issue, check out my blog post at:
    http://stevenduque.com/2010/03/2-reasons-why-pe

  2. I read news that by comparison, Facebook drives 3.64 percent and Google 1.27 percent of their traffic.
    Surprisingly, Facebook is No. 3 — a second victory for the site,it has surpassed Google as the most visited web site in the U.S. Google News, which seems like it would be the obvious winner.

  3. People like to read news selected by guys that think in similar way. Also it is important that you build a fan base on Facebook page they represent a power or authority of your site. That is what separates you from startup sites.

  4. People like to read news selected by guys that think in similar way. Also it is important that you build a fan base on Facebook page they represent a power or authority of your site. That is what separates you from startup sites.