Today during the Universal & Blended Search session at SES San Jose, Tim Mayer of Yahoo discussed how they are blending video & multimedia into the Yahoo Search experience and used a search for Wilco (an American experimental folk rock band) as an example. Even though they have been out for a while, I had […]
Microsoft adCenter has expanded the Content Ads Beta contextual advertising program to all US based advertisers who wish to place contextually targeted text ads throughout the Microsoft Network. From the adCenter Blog: We are delighted to make Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include […]
Today at SES San Jose David Pann, Vice President, Marketplace Design and Matching of Yahoo! Search Marketing announced that Yahoo advertisers can now pay for their accounts using Paypal as an option. Yahoo said in a statement that they plan to launch this change on August 28th: Yahoo! Search Marketing advertisers will be able to […]
Universal Search is the biggest thing to happen to search since the Florida update and when Google rolled out Universal Search is rewrote the rules on search marketing and SEO. Greg Jarboe says that the changes brought abot in Universal Search were the most radical change to search; ever. Jarboe uses examples of Google searches […]
Meta search engines do the one logical thing that relates well to the “not-reinventing-the-wheel” concept, i.e. presenting results culled from the best repositories in the world. And this article is about one such meta search engine that has gained lot of traction – SurfWax. Along with the main search there are options for blog search, […]
Post Search Ads session at Search Engine Strategy San Jose. Post Search Advertising ads are designed to tap the intent of the searcher and take advantage of that user’s needs somewhere else on the web. By tracking the searches users make, ads can then be served later in the Internet experience via targeting at the […]
The term ‘free media’ is actually a misnomer because while it is much cheaper than mainstream media and traditional marketing, it does cost. Here’s a look at free media and how to incorporate it into a traditional marketing campaign.
The recent study on offline channel influence on online behavior study by search engine marketing firm iProspect yields some interesting findings about how offline channels influence online searches. The study which sponsored by iProspect and conducted by JupiterResearch revealed that 67% of online searches were driven by offline channels and 39% of these searches results […]