Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing. Have you responded to these changes? Have you learned how to tap into the …
Storify has been around since 2010 and has gained some traction with users but it’s not really been a bloggers dream tool until it released its iPad app earlier this year. Sure, there are similar curation tools out there, but nothing quite like Storify that allows you to take text, documents, videos and images, alongside …
Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages? Are you using words and phrases that they can relate to? Or are your posts and pages full of jargon and buzzwords like “value added” and “incentivize?” If you’re not using the language that your audience …
In the world of SEO, there is a common belief that an old domain will always beat out a new domain in search rankings. In other words, the older the domain the better. The truth of the matter is that’s simply not true. With the right strategies a new domain most certainly can beat out …
Talk to the average SEO and he or she will give you advice on what to do with your website once it’s launched. Talk to an above average SEO and he or she will tell you what you should do before your website is launched. This advice will cover things like keyword research, competitive analysis, …
Most people who work on the web…whether they are veteran SEOs or web content strategists…know about deep linking. They understand that it is all about linking internal pages. You link internal pages to other internal pages…and you get other sites to link to these internal pages But few of them actually understand the advanced tactics …
Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO toolbox you can drive massive traffic to your site. But be warned…unlike Pinterest or Tumblr, take the wrong marketing steps on reddit and you could get eaten …
There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load? That’s true…and I don’t know about you, but I would definitely want to do …
Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy. Yeah, while those are fundamental, if you truly want to compete you need to go beyond the basics and get on the cutting …
According to comScore’s State of the U.S. Social Network Market, Tumblr is one of the most consistently growing social networks out there. In December 2011 it had 15.9 million U.S. visitors, which is up from November 2010. Most of that growth has occurred since April 2011. But this is not just about sheer number of …
