How to Help Your New Website Get Indexed on Google

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Get Your New Website Rank in Four Weeks or Less | SEJ

Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world.

All you need to do is get your website up and running. Oh, and you need to get it to rank, too.

So, how are you going to do it?

Is it possible to create a new website and start ranking on the first page of Google in just a few weeks?

The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.

The process is different, but it is still possible to get your website ranked quickly. I’ll explain how.

Know What You’re Targeting

First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword.

As you prepare your site for first-page success, decide what keywords you’re trying to rank for. I recommend selecting a few long tail organic keywords. Long tail keywords consist of more than four keywords. They provide the best level of focus and concentration for your site’s SEO.

Marketing Hub wrote a succinct post that defines long tail keywords and factors that proves its power.

According to Moz’s research, long tail queries account for more than 80% of all organic traffic on the Internet.

Here’s why this is important. If you want to rank for a head term, you have virtually no chance of ranking, let alone in the first few weeks of your site’s existence. For example, let’s pretend you want to rank for the term “mobile phone”.

Based on a keyword grading analysis from Moz, this is a hotly contested term.

The sites on the first page of Google have extraordinarily high Domain Authority — as high as 100 (Wikipedia) and 95 (Samsung). You don’t stand a chance.

But why would you want to target a word like that anyway? According to research, longtail keywords have more impressions, more clicks, and more conversions.

That’s what you want, right — more impressions, clicks, and conversions?

If so, then it’s in your best interest to choose a longtail term.

If you want to rank on Google, first define what keywords you’re targeting, and then you can move on to the tactical methods described in this article.

Make Sure You Have a Search Optimized Foundation

The foundation of great SEO begins with a good CMS (content management system), and a good website.

I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for good reason. It’s intuitive, powerful, customizable, and provides a great platform for SEO.

WordPress by itself, however, doesn’t mean that your site will be optimized. You must select a WordPress theme. A theme is the way that your website looks, and how it works.

Tips for selecting a theme:

  • Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need.
  • Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding.
  • Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results.

Once you’ve got the right theme, I recommend you conduct the next step — installing an SEO plugin. An SEO plugin like Yoast doesn’t do SEO for you. It simply makes it easier for you to do SEO.

Yoast is my choice for SEO plugin, because it provides full functionality for most of the critical SEO elements (apart from SSL and caching, which are handled by other plugins).

I consider these three features — the right CMS (WordPress), the right theme (your choice), and the right plugin (Yoast) to be foundational to a search optimized site. You don’t have to take my recommendations regarding CMS or plugins. If you follow the steps below, you’ll still be able to rank on the first page of Google.

Don’t Allow Your Site to be Indexed Until it’s Ready

Your new website is like a Christmas present. You want it to be wrapped up and put under the tree until it’s time to open it up.

Like a good Christmas present, you don’t want anyone to see it until it’s time to be opened.

To do this for your website, you can create a robots.txt that tells the search engines not to crawl your site. You may also add a noindex and nofollow tag to the site’s header. In WordPress, you can do this by adjusting the site’s privacy settings. Your website hosting provider may even allow a cPanel password protection if you want to add another layer of access security to your site.

The moment you want your site to be live, you should remove these tags (and the password), and let the indexation begin.

Create a Ton of Content

This is where the true SEO power is — creating content. Content is what makes the search world go around.

The most powerful way to propel your site to the top of the SERPs is by developing a lot of content before you let your site get crawled and indexed.

I recommend creating long form content. The exact definition of “long” is debated. Most people agree that long form content is an article or page consisting of 2,000 words or more. What’s indisputable, however, is the impact that long form has in the search results.

  • SerpIQ discovered long content is correlated with higher search results. In other words, the more content on a page, the higher that site ranked in the search engines.
  • When Moz measured word count and search ranking, they found a similar trend. Longer content received better indexation, higher ranking, and more backlinks — all ingredients to a successful website.
  • My research and testing corroborated these findings. Long content like the kind I publish on my blog gets stellar rankings, compared with equivalent and high-quality content of a shorter length.

To help your website get ranked quickly, here is what you should do:

  • Create at least 25 longform pages.
  • Make each page focused, high-quality, and relevant for your target audience.
  • Use keywords or semantic variants in the page titles.
  • Make these pages 2,000 words or longer.

Once your site goes live, it will make a major indexation splash, and start to soar in the SERPs. Even though many SEOs know that longform content works, it’s hard to actually do the hard work of creating it.

If you do the work of creating the content, then the search engines will find you and rank you accordingly.

Keep Creating Content

Don’t simply create the content and stop. Keep at it.

The search engines reward websites that have a regular output of high quality content. Based on Moz research, the freshness of your content influences its ranking.

One of the things working in favor of a new website is the fact that it is new. Due to Google’s algorithm, newer websites — or recently updated websites, to be more precise — are likely to edge out more authoritative sites that publish content less frequently.

As an example of this, check out the following SERP (with scores from Moz). The top ranked page for “credit card score” is a page on CreditKarma.com. Notice that this page outranks both CreditCards.com and Credit.com. Why is this the case?

Get Your New Website Rank in Four Weeks or Less | SEJ

One reason is CreditKarma.com has been updated in the last two weeks. The other two sites have not been updated recently. Even though they have hundreds of thousands more backlinks, double the page authority, and more rank, CreditKarma steals the show. Even though it’s the new kid on the block, it gets higher ranking due to regular updating.

The takeaway is straightforward. Even though you may gain great ranking, you cannot rest on your success. You must continue to create great content if you expect to maintain your position.

Promote Your Content

Finally, you need to get people to read your content.

Many times, a site won’t get recognized by the search engines until it gets recognized by users. Why is this the case? It has to do with the impact of user metrics on search ranking.

When Google ranks a site, it does so based on more than 200 factors. One of those factors is <i>how many people click the site in the SERPs. The number of people clicking your site from the SERPs isn’t any secret. You can find out yourself using Google webmaster tools.

Moz considers this to be one of the top ten categories of the Google algorithm.

The more people you have looking for and clicking on your site, the better your ranking.

This introduces a bit of circularity into the issue. In order to get high rankings, you must have a lot of searches and visitors. But in order to get a lot of searches and visitors, you must have high rankings. Which comes first? How do you jump into the cycle?

The answer lies in promotion. Don’t simply publish content and expect it to magically become an overnight sensation. It’s up to you to promote it.

How do you promote it? The goal of promotion is to get eyes on your content. People need to see it, read it, click it, share it, interact with it, comment on it, copy it, email it, etc.

Here is what you can do:

  • Facebook ads/promoted posts
  • Email newsletters
  • Sharing it with influencers and asking them to share it on their social networks
  • Posting it on Facebook
  • Posting it on Twitter
  • Posting it on Google+
  • Posting it on LinkedIn
  • Posting images on Pinterest
  • Posting it on industry forums
  • Posting it in comments
  • Promoting it using PPC
  • Syndicating it

Don’t do anything dumb like buying links on Fiverr. Instead, go through the typical social and sharing channels.

Notice again, the algorithmic factors analyzed by Moz. Directly underneath “user usage” is the category, “Page-Level Social Metrics.”

Page-level social metrics are things like Twitter and Facebook shares. The more social signals that circulate around your page, the better it’s going to rank. You can impact this significant algorithmic feature by promoting your content as hard as possible.

Conclusion

Ranking on Google isn’t complicated. The fact is, not a lot of people are willing to put in the hard work required to make a ton of high-quality content. It is demanding, but successful. Start with right foundation, and start pushing out the best content you possibly can.

Have you helped a new website rank quickly? If so, how did you do it?

 

Image Credits

Featured Image: nito/Shutterstock.com
Screenshot by Neil Patel. Taken on November 2015.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.
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  • R.Rogerson

    I’m not sure what most of the post had to do with getting indexed quickly (which is the title).

    ::: Site :::
    1) Ensure the site is accessible/crawlable
    2) Ensure that you have accessible/crawlable content
    3) Ensure that you have accessible/crawlable navigation/links
    4) Create sitemap(s) for you content

    ::: Social :::
    1) Create profiles on several popular/relevant social platforms (Company+staff)
    2) Link from profiles to site in profiles
    3) Create some posts about your content
    4) Link from site to Social Profiles

    ::: SE Tools :::
    1) Create accounts with the SEs you want to use
    2) Setup your site for the SE tools you want to use
    3) Submit the sitemap(s)
    *) If thje SE tool has it – use a “fetch” tool to “test” your pages

    The above avoids crawl issues, provides some links and tells the bots where to go.
    The items are generalised – Site (1) would include header response codes (200/304), xheaders (don’t send noindex/nofollow headers), making sure you aren’t blocking with robots.txt etc.

    There is a lot more to do (such as ensure correct Canonical methods and structures are in place, avoiding blank/stub pages, not screwing up the robots.txt file (avoid using it if possible).
    But none of that is really to do with getting indexed fast.

    …… additional ……

    Longform content.
    I’m yet to see any “proof” that longer content performs better than shorter content. All I see is anecdotal evidence that popular content tends to be longer. That’s because the content is valuable and popular.
    Yes, it’s a correlation – but whether it it implies causation is yet to be proven (and chances are it has nothing to do with it – it’s not G liking the content, it’s G seeing the links to good content that happens to be long).

    Content in general.
    It’s the quality of the content that is important (be it 700 words or 2000, or 10K).
    The term quality means that it has to have value. It has to be of use/interest to people. That covers a fair bit, ranging from highly informative to rare information, insights/views of interest, even humour that will be popular.
    Do NOT simply bash out 10 pages of 2K words of absolute drivel.
    This means that you ideally should be doing research. That includes keyword and topic research, audience reaction to existing content, what your competitors are doing etc. Audience is important too!

    Audiences.
    Note the plural! Your content should be aimed at the end user/consumer. But you also want content for your industry.
    The reason being that most end-consumers don’t link as they don’t have websites – they may share on social though!
    Competitors and those in related industries/fields do tend to have sites/blogs … and it’s them you ideally want linking to you. For those links – you need content they will like.
    The two audiences often require two different types of content. Make sure you create content for both!

    Syndication.
    Be careful here – poor syndication can kill a starting site.
    Google does not want Duplicates. Further, it’s approach to handling duplicates is usually to show the more popular one. New content on new sites is seldom popular.
    If you syndicate your content – in full – you will be enabling other sites to duplicate your content … chances are G will show their copies rather than yours.
    If you are to syndicate – ensure that you only include a summary/short-form rather than the full form.

    Links.
    Links are the most influential factor that we know of. But they are also the quickest way to cripple your site.
    Do Not spam the net with tons of links to your content.
    Social Promotion is generally safe.
    You can also make a few 9and I do mean a few) links on bookmark sites (stumble etc.).
    Avoid comment spam! Only link if it is really relevant and of use. Else you may find your comments deleted and you build ill-will with those that you could later benefit from.
    If your site is applicable – find a couple of good, quality and reliable directories. Also profiles on review sites.
    But the keys are;
    a) Quality over quantity
    b) Relevance is priority
    c) Don’t do it all in one big burst
    d) Do it over time
    e) Do it where your audience is likely to go
    f) Do it where you are likely to get traction and people are likely to link from as well (you want those secondary/natural links!)

    Platform.
    WP is only popular due to time and the fact it was made to be mostly idiot proof. Over time it has become better – but other platforms (such as Drupal) are more than viable, and tend to be stronger/more flexible (but steeper learning curve for the customisations).
    I’m not saying don’t use WP – just be aware that for real SEO gain, you need plugins (an d a little customisation), and you need to take steps to make it secure (As the default security Sucks!).
    Most platforms have the basics for SEO in place – but real optimisation will require numerous plugins or custom work (such as links that differ to titles, headings different to titles/urls, custom sub-nav links, proper canonical setups etc.).

    • Hey, that’s the true advise!!!! Very useful, thanks Rogerson.

      • R.Rogerson

        Glad you liked it JJ 😀

    • Gondor

      Ironically,this comment/advisory is much much relevant (and more useful) to the article title.

      On a sidenote, ‘experts’ love to keep on harping ‘high-quality’ content but when pressed for what’s that exactly,you’ll get crick crick crick (deafening silence)..and then the advice on churning fresh content..well unless you are news site or gossip site, how many articles can you write on say, a screwdriver to point of being spammy, click-baiting stunts…”You won’t believe what this mutt did with a screwdriver..”

      Did learn something from this article but sharing with sentiments with R Rogerson, somewhat misleading title.

      • R.Rogerson

        Thank you Gondor 😀

        Explaining “quality content” is really simple.
        It’s whether the consumers time/effort finding and viewing the content was worth it.
        C.T + C.E / Content =
        Then you look at whether the result is positive/negative and to what degree.
        (Psychologically speaking, it’s often easier to satisfy for longer/rarer search terms.)

        Yes, concepts are hard to come by. Most SEO’s have gotten by using the same few suggestions that have been online for more than 5 years.
        Few can actually suggest things, and fewer still can suggest novel (and useful) ones.
        After a few clients (design and optimisation), I fathomed that having a stock pile of standard ideas would be smart … so generate a fairly big list and tagged them for products, services, end-users vs peers, level of reader experience/knowledge etc.
        It means I can quickly put together 10 or so ideas for just about anything (after trying it for “boiled sweets”, I was quite happy :D).
        I’ve found the trick is to figure the audience and the potential needs. If it helps, think of how G tries to segregate search types … info or action? What level of info? Direct question or generalised? Background info, current info, guides etc.?
        Taking a structured approach can spark off quite a few ideas.
        I’ve found products often harder to handle that services, tangibles harder than intangibles.
        Selling a screw driver and pitching window cleaning is harder than promoting graphic design, and that’s harder than pushing SEO.

  • Hmm! Your every ranking factor taught me a professional method. Earlier, I used to spend more post and interlink them with widgets. I never bother on social media or any email newsletter. After reading your blog, I feel ashamed to say a blogger. Thanks a lot! you changed my mind.
    There are so many ways to improve blogging, which I won’t follow. beginners may feel boring by do so, they used to focuss on content and blog marketing or improvement. Anyhow, I grab my attention on social traffic and drive more visitors to my blog

    • Steve, glad I could provide value. It’s important to run an internal audit on your site so you can discover new opportunities for growth.

      If you have any specific questions let me know. Looking forward to hearing much more from you.

  • Very useful post, having applying all above techniques will definitely help site to index on frequent basis. Thanks for sharing such informative post. 🙂

    • Paul, glad to help. Let me know how these tips work for you.

  • actually google webmaster is very important for you to get your site indexed
    sitemap and robot text also important as you will not let your site tagged as spam right?
    so, build your link building first
    you can start from the very simple way with social bookmarking
    goodluck guys 🙂

    • Bandar, thanks for the additional insights.

  • Great tips. Just started a new site this month that is not yet getting traffic from google. Sounds like I need to create more content first.

    • Patti, definitely — having more content can never hurt. Let me know how it goes 😉

  • Shaun

    Great post Neil. A good method on a new WordPress site, is to add a niche relevant video, this will help it get indexed quickly.

    • Shaun, that definitely is a great strategy — thanks for sharing!

  • Jen

    Hi Neil, great post, thanks for sharing. This makes sense, especially from a user x perspective, which is ultimately Google’s priority. Users want relevance over popularity. SEO has become obsessed with backlinks and as a result, the Internet is a lot like a middle school popularity contest. I’ve noticed the sites I work on with more pages, not just longer content per page, rank higher. When I say more, I mean significantly more, like more than double the overall content of competitors. However, creating lots of quality content, especially truly shareable content can be challenging in some industries – medical/dental, plumbing, etc. People generally don’t read that stuff, much less share. They go to the website to find a phone number or office hours, maybe to schedule an appointment. I feel like I’m creating content purely for search engines sometimes!

  • Hello Neil sir ,

    Is there any effect on SERP with Facebook paid advertising ?

  • Great tips for organic SEO. Thanks for the data on the long content pages. Yoast typically recommends no less than 300 words so this was the average we most used most.

  • Hi Neil,

    Thanks for writing the blog and it has some good tips and quality content is always what matters for users and search engines. But I do believe the title of the post should be like “Effective Ways to Promote and Rank a New Website Quickly”.

    Indexing is a term more suited to identifying the content (New Information) by Search Engine Bots over web and storing in the database.

    What you say?

  • Nice post! Buying links are really a bad practice, but what about those website who are static and not a blog nor integrated any CMS?

  • I liked the Idea of creating lot of content before Indexing the website. And to be honest, I’ve seen some of the websites with NO Links ranked high in SERP despite of having low DA just because of very LONG Content!

    Anyways, Nice guide Neil!

  • Hello Neil,

    Awesome article.

    Do you think new website owner should also focus on building links or just creating good content is enough?

    Thanks in advance.

    • Roger Rogerson

      Building links is something to consider – but it’s the type of link and the source of the link you need to look at.

      Generally speaking, you should not build links.
      G’s preference is “natural” links – that means you don’t have anything to do with them.
      What you can do fairly safely though is promote your content.
      Social posts on various platforms, some bookmark sites etc.
      You can even try outreach to some sites if your content is good, relevant and likely to be of interest/use to them/their audience.

  • Great information. My question is…. why does lengthier content tend to rank better overall? Shouldn’t the quality and value be much more important than the quantity? Also, I read dozens of articles each week from the top 3 search results and rarely do any of them have 2,000+ words. I also notice many articles in the digital marketing niche are paraphrased from another authority and then linked to the original article for due credit. How in the world are these ranking in the top 5 results for any query?

    • Roger Rogerson

      As far as I know, no one has proven that longer content out ranks shorter content based on the number of words/letters/characters.
      Chances are that it’s popularity and relevance. Some longer pieces are informative, well written, useful and popular – they get links and rank for it. Longer content also tends to include more diverse terms that may aid in disambiguation, topical niche fitting etc.

      G has filters for Duplication. As yet, I don’t think they’ve shown us anything that works on paraphrased content (G generally only filters large % similarity/sameness for duplication – if you copy someones article and throw in additional content, it’s not a duplicate).
      Further, paraphrase identification can be hard (you’d be amazed at how many different ways some things can be said).
      So chances are the paraphrased content is ranking due to other factors, such as link popularity/site trust.

  • What about leaving WordPress and create modern mobile friendly static pages? In my opinion this is the easiest way to dramatically increase page speed for smaller websites. With a good structure and a little planning it should be as easy as updating WordPress (if you have html and css knowledge of course). There are now so many services which can be integrated if you need a webshop, comments etc.

    Another benefit with static pages over WordPress is the everlasting problem with security issues.

    I will leave WordPress and go back to basic. I also like the design freedom static pages gives. Optimizing each page to it’s content. It’s nice to have 100% control over the code and semantics as well.

    Any one else planning to leave heavy content management systems and go back to basic?

    • R.Rogerson

      No need to leave any CMS.

      If you have setup properly, the only real delay is the initial compilation time. That should seldom exceed 0.8 of a second.
      Throw in caching (which most hosts run), and re-requests take a fraction of that (0.3).

      Alternatively, go “old-school”, and have a dynamic back-end and static front. All you have to do is update your site every so often by saving the dynamic as static, and then uploading the static to the public part of the site. Plenty of larger companies still follow such practices.
      Down side is dynamic content goes out the window – but a little effort and AJAX can work over that well enough.

      Personally I think it’s all overkill in most cases.
      If people combine files, compress those, setup proper headers and cache control, most sites load pretty quickly.
      Add in more advanced techniques like sharding your resources to sub domains or even different domains, and you can speed it up a notch. Throw in some prefetching, and you’re set 😀

  • Great post Neil. A good method on a new WordPress site, is to add a niche relevant video, this will help it get indexed quickly.

  • Hi Neil,

    This is very helpful post you have written for SEJ readers. Actually I am a regular reader of your blog, Quick Sprout, and found many helpful guides for search ranking and marketing stuffs.

  • Helpful post Neil. Also one more important things to add, share website content to facebook, twitter, Google plus and reddit can help to index new site quickly.

  • Thank you so much for this awesome tips about indexing website instant.

    Regards

  • As a social media consultant to small businesses and solopreneurs, one of my specialties is SEO. Over the past two years, I’ve found that one of the most effective tactics to outrank local competitors is to scrutinize the competitors’ META Page Titles and figure out their Page Title optimization strategy. This one seemingly minor detail has raised my clients’ rankings from page two to #1 page one on Google within 6-9 months, all organically. For instance, to achieve #1 position on the SERPs for the product/term “patio furniture Nashville TN” the Page Title should start with that term, and could include other terms following it, such as Brentwood TN FranklinTN – and the same for image tags. For a product image, when you include the manufacturer name and the model name in the tag, such as “pool table Legacy Billiard Landon II Nashville TN” – the searchers who use the manufacturer and model names in their searches are actually closer to buying, having identified specific tables they like and now search to find. This increases conversions and sales. Happy Optimizing!

  • Nice article Patel, There are no shortcuts to getting a good ranking in Google.

  • Great article and helpful

  • This article is a basic guide to building a good blog but often forgotten by the webmaster. Nice share.

  • I have all things but never be ranked. Why? :'(

  • Hi Neil,

    Good morning here from Malaysia. It’s Friday here, and I stumble upon this article.
    You points are very practical and easy to use.
    Ranking website sounds easy but in fact require lots of effort in writing and distributing the written content, reaching the intended readers you want to reach.

    A Question.
    What’s your advise on link building for new website?

    Thanks
    Michael from Malaysia.

  • thanks for this is one , but i think this is not ok ,

  • Great article Neil (I’m and avid reader of your own blog.) Is there a particular reason why you didn’t mention using Google Webmaster Tools “Submit to index”?

  • Excellent article. I think it is the 3rd time I’ve read it all the way through. One thing I have been wondering about is if the number of comments you receive is still regarded as a factor in search engine rankings anymore. I’m curious because more and more blogs are redirecting visitors to Facebook or Linkedin for commenting. Perhaps you can answer that question in another piece. They are always informative and appreciated.

  • Tuan

    for me, it’s a nice article. thanks

  • Great article Neil(as always).

    I think i have made this mistake (indexing site before creating much content) with my blog. But now after publishing quality content it’s getting rank on the first page.

    Thank you,
    Shubham

  • Another informative and helpful article. Thanks Neil…

  • Awesome article, you exactly describe my daily job 🙂

  • useful information thanks for this one …..

  • great article post. thank you very much.

  • Neil I was looking for same tips but didn’t imagine that i’ll get this tips from you 🙂

  • Tis frustrating having to spend as much if not more time time on SEO as much as the business itself (with google-goal-posts being moved so significantly on a regular basis)… a necessary evil! – great article by the way

  • Great article Neil. I actually managed to hit 1k in traffic per day by only focusing on creating fresh content. Now that my traffics seem to have plateaud however, I’ll have to look into ways I can use to begin promoting my website and content. Thanks for your invaluable advice!