Search Engine Journal

Yahoo Quietly Launches Jobs Search Engine
Looks like Yahoo has been working under the radar on a jobs search engine. (via Joel Cheesman) In addition to providing job listings from organizations which have paid to have their listings posted on the Yahoo HotJobs web site, Yahoo is now including job listings they have collected from the […]

[Read more →]

Official Google Toolbar Finally Coming to Firefox
The official Google Toolbar is finally coming to Firefox (my browser of choice) around July 7th : Hey Googlebar folks, long time no talk. I thought I’d drop you a note to give a heads up on something Google will be releasing next week: a version of our IE […]

[Read more →]

Microsoft Integrating RSS into Longhorn
Microsoft announced Friday that they will be integrating several new RSS features in the next version of Windows, code-named Longhorn. The Longhorn Browsing and RSS team also announced a new RSS extension, to be released into Creative Commons, called Simple List Extensions.
The extension will allow users to publish a lists […]

[Read more →]

Google Planning Pay-Per-Sale Advertising Model?
Here’s what I think Google is building - A pay-per-sale advertising model. CEO Eric Schmidt has already spoken out and specifically said that Google is not building a PayPal killer, “We do not intend to offer a person-to-person, stored-value payments system…The payment services we are working on are a natural evolution […]

[Read more →]

Yahoo Testing Behavior Based Ads
Yahoo, in conjunction with Revenue Science, has been testing its contextual ads on web pages based on user behavior. (via AdWeek) [Not to be confused with their current graphic ad behavioral advertising, this is for Yahoo Partner Publishers - Loren]
In contrast to Google’s AdSense, Revenue Science’s technology targets ads to user […]

[Read more →]

Technorati, Google, Yahoo, Blogs and Accusations of Inflated Results
David Sifry, CEO of Technorati, is calling out Google and Yahoo to explain why their reported results are sometimes much larger than their viewable results. “Can someone from Google or Yahoo help me to understand why their reported results are sometimes 1000 times larger than their viewable […]

[Read more →]

Yahoo Allows for Personal Spam Filtering
I just noticed that Yahoo is allowing users to block search results. You click the “block” link and this prevents the result from showing up in future searches.
I can see Yahoo using this data to implement Bayesian filtering for personalized web searches. As people continue to block and save sites […]

[Read more →]

Google Wallet Service to Rival PayPal
According to a WSJ article, Google plans to offer an online payment system similar to eBay’s PayPal. “For Google, based in Mountain View, Calif., a payment service could represent a significant expansion beyond online advertising, which generated 99 percent of its $3.2 billion in revenue last year, the Journal said. […]

[Read more →]

Google Introduces Site Targeting to Google AdWords
Google just introduced Site Targeting for their AdWords program. Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience.
This allows for much greater control for AdWords campaigns. Combined with the CPM […]

[Read more →]

Add Yahoo Search to Your Site
Don’t know when this went live, but I never noticed it before. (via SEOinc’s forum - thanks Search-Engines-Web)
Now you can add a Yahoo search box to your site. Nice to see that Yahoo is slowly offering more for publishers, but until they release their own contextual advertising product, there is […]

[Read more →]