Google Introduces Site Targeting to Google AdWords
Google just introduced Site Targeting for their AdWords program. Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience.
This allows for much greater control for AdWords campaigns. Combined with the CPM option, AdWords users have a greater amount of choices for their campagins now.
Here are the details from Bismarck on the Google AdWords Product team (via Email):
AdWords text ads can be incredibly effective, but we’re constantly searching for ways to make them better, both for users and for you. We’re pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here’s what you can now do with AdWords:
Target Sites (Not just Keywords)
Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.
Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.
Make an Impression
Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.
Great additions by Google – giving us more control over campaigns and allowing us to do more with AdWords.
Michael Nguyen blogs regularly at Social Patterns.