Ben writes about managing SEO and the ever growing joys of consulting on SEJ and his blog, Just Me and My. He's an organiser of the not-for-profit search, analytics and social media conference, SAScon, and all whilst working as an SEO Director for Mediaedge:cia, WPP.
As this is a search business column, I thought I would move this month's post to the furthest end of the search spectrum with a post on linkbait. It’s one of the areas of SEO where there's sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my experience, clients are appreciative of transparent SEO delivery, and increasingly see it as a...
The inaugural SAScon event was held way back in April last year, and so it’s pretty exciting to know that this not-for-profit event is going to be coming around again for this year too. Better still, it’s going to be bigger and better than last year, with more time for networking and more time taking in the line-up of line-ups!
Key Facts for SAScon 2011
Date: 19th & 20th May 2011
Venue:1 Comment
I have been in the fortunate position just recently of being able to pop in to meet the guys from the MEC Dubai offices and a number of other expats in non-related sectors too, and this got me thinking about all the challenges and opportunities that these people must face in establishing new team’s in countries around the world so thought I would compile a few thoughts that came to...
A compendium of random stats I’ve found interesting from 2010 It’s that time of year again, where people are in full swing of 2011 planning so I thought what better time to share a few of the takeaways from 2010 news and views that may well rock your 2011 world. I normally write a more typical search business column, but this time around as I’ve been in 2010 review and...
Tackling the development of a new search and social media course is no mean feat – ask Aleksej Heinze, from Salford University’s Business School! He’s been the driver behind a new academic-led, industry-supported search and social media course. With MEC’s support for the course, Aleksej and I have met a number of times to discuss areas of the course’s content, with a view to develop...
Two weeks ago I attended the open evening and formal launch of a unique course in Search and Social Media Marketing. What makes it unique is that it was launched by an academic institution, the University of Salford in Manchester, with support and backing from SEMPO, the industry body for the search industry. What really pleases me about this is that it is a course that is very much led by the...
For a moon or two now, there has been this debate about whether link-builders are, in actual fact, SEO’s or whether they should sit in a different realm – sitting more closely with business development or PR. Much of what link-builders do, after all, is relationship focussed, prospecting and of course results driven – this to me sounds very much like a salesmanship. But it’s more than that -...
The evolution of search and social, and more broadly the interaction of the public at large with the internet and the available media online, is naturally of huge interest to all those that offers services in the industry. As search engines continue to evolve and social media stretches its own boundaries, this set-up really tests the agility of a companies offering. I’m predominantly working with clients, who are looking...
After attending a Thinkbox conference in Manchester a few months ago, it spurred on some thoughts around the expansive applications of SEO to other media channels; where so many marketing opportunities can be developed to develop an organic competitive advantage. Working as part of an SEO team for MEC, a media buying and planning agency, and as part of the Digital and Interaction department, I’m lucky enough to...
Over at Mediaedge:cia (recently rebranded as MEC), we've been in the great situation of recruiting a number of SEO's over the last few months to join the MEC SEO team. This has meant that I've been in the lucky situation to meet and interview so many great SEO's from around the UK. On the back of all these interviews, I thought what better chance to share a little empathy (considering how tough the interview process can be at times!)...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
