Google has just added search volume data to its AdWords Keyword Tool. For non-AdWords publishers, the Keyword Tool is a tool for generating and refining relevant keywords that best matches a publisher’s product or service. These keywords can then be added into the publishers’ ad groups.
With search volume data now available in the Keywords Tool, AdWords publishers can easily check the approximate number of search queries that matched the publishers’ keywords when users performed searches on Google and its search network. The search volume data provides better insight into keywords’ monthly and average search volumes as compared to previous keyword tool.
Specifically the Keyword Tool’s search volume data for the creating new ad group around high-traffic keywords, for targeting ad text and specific landing page, better planning budget spent for specific keywords, searching and selecting relevant keywords that would yield quality leads within a publisher’s budget.