Last week, YouTube rolled out several important changes to their video broadcasting platform. Amongst the most important are the enhancement made to “channels”. This enhancement allows users to assemble a list of their favorite channels, almost creating a comparable model to a cable network. As there are billions of videos on YouTube (owned by parent company Google), oftentimes videos can slip through the cracks. The demand for video search engine optimization (VSEO) services has dramatically emerged parallel to the surging demand for YouTube.
We have found that statistically, videos are 53 times more likely to receive first-page organic rankings than websites on popular search engines, including Google. Implementing on-site optimization techniques similarly used on websites, there are a number of methods that can be used to optimize a video.
Here’s a look inside my top VSEO techniques:
3. Title text: All videos include a title text, or headline. Just as all websites do. The purpose is to include the keyword that the video is ranking for. For example, an up-and-coming artist may title their video “new release” in order to capture audiences searching for new release music videos. Properly embedding these keywords in the title of the video will prove significant in searches. Also be sure to leverage tags. This also helps the search crawler navigate through the vast amount of videos to land on yours.
2. Keyword density: Videos that include a brief description are sure to enjoy the rewards that stem from it. Describing the video in 100 words and including 6-8 references to the keyword or keyword phrase within the text helps the search crawler find the video amongst the billions of other videos that are on YouTube. Perhaps a popular automobile manufacturer wants to demo the driving capabilities of a new vehicle. Describe the vehicle and make reference in the description. It is important to not surpass 8 percent density as that is the absolute limit.
1. Encourage Comments and Shares: Almost considered real time linking, earn “votes” for your video and let YouTube know that your video contains rich content that is useful to others. The more comments and shares the video amasses, the more authoritative the video becomes. In on-site optimization the rule is “content is king”. Establish credibility and prove the video returns value to the end-user.
The new layout of YouTube can easily let videos fall through the cracks if videos are not properly optimized. Ensuring videos include the latest SEO tactics will enhance visibility, which, after all, is the objective.