YouTube Optimization Tips – InVideo Programming

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YouTube InVideo Programming allows you to feature a video and a branding watermark across your entire YouTube channel. Why should you turn on InVideo Programming on your YouTube channel? It helps grow subscribers and increase video views across your channel.

Because you only have to setup one time to show on all your videos, its an easy way to quickly improve your channel. All channels in good standing can use YouTube InVideo programming.

Featured Video

The featured video text and video thumbnail show up in the bottom left corner of all your YouTube videos. If a viewer clicks on the featured video they will be sent to watch that video. By featuring one video you can focus attention on that video and increase views quickly.

Tip: Work with a popular YouTuber in your vertical to feature your video across their channel. By leveraging their viewers you can grow your channel quicker.

Featured Video

To feature a video across your entire channel go to  your YouTube dashboard / channel settings / InVideo programming, click feature a video. You can select the most recent upload, a video from your channel, or use a URL to point to any video on YouTube.


 Branding Watermark

You can add a branding watermark on all your videos. If someone is not subscribed to your channel, they will see a subscribe button as they mouse over the image. If they are already subscribed, they can click on the image to go to your channel page. Having lots of subscribers is one of the most important factors that YouTube wants you to focus on for over all channel health.

YouTube InVideo Programming Branding Watermark

To add a branding watermark go to your YouTube dashboard / channel settings / InVideo programming, click “Add a Watermark”. You’ll have to upload an image, I suggest using an image that is 800 x 800 pixels.


Track Performance with YouTube Analytics

To see how InVideo Programming is performing go to
Click on Annotations / Annotation type and you’ll see InVideo Programming in parenthesis.
You can view clicks, click through rate, closes, and close rate.

YouTube Analytics InVideo Programming

 Watch For Step-By-Step Instructions

Give it a try and feel free to post any questions you have!

Jeremy Vest

Jeremy Vest

Jeremy Vest is an author, speaker, web designer, teacher and video marketing nerd. He founded Emmy award winning video training company xTrain that created training videos for companies like Adobe, Corel, Wiley and Safari Books Online. Jeremy is the Senior Manager Search Strategy at Touchstorm his personal site is Video Marketing Guild
Jeremy Vest
Jeremy Vest

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  • Alex Resi

    Beautiful tips here Jeremy! Does the watermark stay on the specific video that we assign to or it will be across all videos? I have different projects with different identity, so if 1 single branding across all videos will not work for me.

  • Jeremy Vest

    The watermark goes across the entire library of videos. One suggestion is to make the watermark a subscribe button so that it can work, without branding.

    Here is an example:

  • the crest

    This YouTube InVideo programming is so cool! am gonna start implementing this for my videos. Thks Jeremy