YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month.
The launch follows a limited test period that began in November, at which time YouTube offered everyone a preview of what to expect from Search Insights.
YouTube hasn’t significantly altered Search Insights since it was rolled out to select users months ago.
If you were part of the test group, you can continue using the tool as you’ve grown accustomed to.
For those who will be accessing Search Insights for the first time, here’s more about what it is and how it can help with creating more successful content.
What Is YouTube Search Insights?
YouTube Search Insights is built to assist with content planning by providing data you can use to create more relevant content.
Data surfaced by Search Insights will inform you about what your specific audience is searching for.
In addition, you can get data on what the broader YouTube audience is searching for by looking up keywords to see the estimated search volume.
If a keyword has high search volume, but relatively few relevant results, Search Insights will call it out as a content gap.
A content gap is a prime opportunity to supply your audience with content they’re not getting enough of.
Depending on your niche, you may be able to create a whole content plan around targeting keywords that have content gaps.
Data in Search Insights is based on what users have searched for in the past 28 days.
How Do I Access YouTube Search Insights?
Search Insights lives within the Research tab in YouTube Studio on desktop.
You can access it by logging into YouTube Studio and clicking on Analytics in the left-hand navigation menu.
From there navigate to the Research tab and look for a section titled “Your viewers’ searches”.
On this screen you can access data about what your audience is searching for, and data about what the general YouTube audience is searching for.
First you’ll see a list of top keywords being searched for by your viewers, and from viewers similar to yours.
Search Insights will display the level of search volume for that keyword (low, medium, or high), and how many views your channel received from searches for that keyword in the past 28 days.
Clicking on “Searches across YouTube” will bring you to a screen where you can look up search data for general topics and for specific keywords.
You can even filter the results to show content gaps only, if that’s what you’re primarily interested in.
YouTube Search Insights can be a good starting point for conducting keyword research and finding your next video ideas.
A few things to note:
- It works for English search terms only (YouTube is working on making it available in more languages).
- It only shows queries coming from users in the US, UK, Canada, Australia, and India.
- It can be accessed on desktop only.
This tool will be available for all channels by the end of April.
Source: YouTube Creator Insider
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