Yahoo is about to do what others have been wanting to do for so long now – integrate Facebook in their online service. Just announced is Yahoo’s soon to be implementation of Facebook Connect. This practically means that once implemented you can now share Yahoo’s various content including ratings, photos, article comment and more to your Facebook streams or updates.
Likewise, you can now seamlessly see your Facebook friends’ activities on your Yahoo account. The integration would also mean that you will now have an option on where to update your status message – that is either on any of the supported Yahoo properties or on Facebook instead.
Although Yahoo has somewhat integrated Facebook before, it was only on the individual Yahoo account portal. This time, it will be a full integration across all Yahoo sites.
Obviously, Yahoo is the one taking advantage of Facebook’s popularity and massive userbase in this deal. Since Bing is already ahead of them with its Twitter integration, it is but logical for Yahoo to turn to Twitter’s closest rival – Facebook in the hopes of increasing user engagement on Yahoo’s content sites.
Yahoo is set to roll out Facebook Connect in the early part of 2010.