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Yahoo! Local Reviews Biased

Yahoo! Local Reviews Biased

Yesterday was a slow day in the office, so I took the time to update My Yahoo! 360 Page. I added a blog entry, updated my blast, added information to my profile and then decided to add a “local review”. I clicked over to the local reviews and then decided to review my company, which is listed under Yahoo! Local as Rustybrick, Incorporated, it should read RustyBrick, Inc. – so that kind of bothers me. Anyway, I posted a review under my screen name “rustybrick”. My review read:

I am sure that after I publicly report that I have abused my own company’s user reviews, that it will be removed but it is important to report on. After submitting the review, Yahoo! said that it may take 24 – 48 hours to be reflected in the reviews section. They said something to the effect that the review must be first manually reviewed by a Yahoo! quality assurance individual, to ensure that it is not biased. I thought to myself that the review will never go through, but it did. So here I am, a company with a 5 star review!

If you have Yahoo! 360 or even if you want to give us a review, go ahead. Local reviews, I hope, will be a major factor in online marketing in the future.

Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Yahoo! Local Reviews Biased

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