Yahoo! Local Reviews Biased
Yesterday was a slow day in the office, so I took the time to update My Yahoo! 360 Page. I added a blog entry, updated my blast, added information to my profile and then decided to add a “local review”. I clicked over to the local reviews and then decided to review my company, which is listed under Yahoo! Local as Rustybrick, Incorporated, it should read RustyBrick, Inc. – so that kind of bothers me. Anyway, I posted a review under my screen name “rustybrick”. My review read:
I am sure that after I publicly report that I have abused my own company’s user reviews, that it will be removed but it is important to report on. After submitting the review, Yahoo! said that it may take 24 – 48 hours to be reflected in the reviews section. They said something to the effect that the review must be first manually reviewed by a Yahoo! quality assurance individual, to ensure that it is not biased. I thought to myself that the review will never go through, but it did. So here I am, a company with a 5 star review!
If you have Yahoo! 360 or even if you want to give us a review, go ahead. Local reviews, I hope, will be a major factor in online marketing in the future.
Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.