Yahoo acquires BlueLithium, U.S. fifth and U.K.’s second largest advertising network with 145 million unique visitors every month. The acquisition deal was closed with an agreed amount of $300 million buyout stake.
The acquisition of BlueLithium will benefit both companies’ advertisers and publishers as this will provide them with high quality ad inventory and the necessary ad targeting and analysis tool.
“We believe that Yahoo! is the ideal home for BlueLithium, as we share a common goal of providing both advertisers and publishers with high quality inventory and the essential targeting and analytical tools that are necessary to reach the right consumers at the right times.” said Blue Lithium founder and CEO Gurbaksh Chahal in a press release.
Yahoo Network Publishers will have better access to Yahoo’s advertising program and will complement Yahoo’s Network that will enable the program to extend its reach. Susan Decker, Yahoo president believes that the acquisition of BlueLithium will catapult Yahoo’s advertising program to become the industry’s leading ad network.
The combination of BlueLithium’s network and Yahoo’s engaged audience will provide an unprecedented buying opportunity across what we believe will be one of the world’s leading online display ad networks.