WordStream Offers Free Negative Keyword Tool

SMS Text

WordStream has announced that they’ll be offering a free negative keyword tool. In PPC marketing, the ability to narrow down your keywords and have selective strings can mean the difference between wasteful and efficient spending. If you’re used to using a traditional keyword suggestion tool, this will be no different- it gives you suggestions on negative keywords that you should add, that could ultimately affect your campaign.

This negative keyword tool will:

  • Export your negative keywords list in Google AdWords format for easy handling
  • Identify clusters of negative keywords- this is less time consuming then doing them individually
  • Be proactive with negative keywords to eliminate excessive and unnecessary spending

To give you a quick run down, this is a little preview of the interface and what it’s like in action.

First, we enter a word/phrase in as a search term.

After you enter in the keyword that you are looking to find suggestions for, go ahead and click “find negative keywords”. This will bring up a box similar to this:

Once you look over the suggestions that you are given, you can click “yes” or “no” to dictate its relevancy. If you click “no” it will then be denoted as a negative keyword.

Notice that whatever you mark as “no” will move over to the right side.

If you’re running a campaign for keywords that could easily have a lot of negatives- for instance, if you specialize in selling equestrian riding boots, you can use this tool to find keywords not directly related to riding boots- such as steel-toed boots, fashion boots, etc.

There’s an extreme amount of features integrated in this tool- you’ll have to go try them out to get the full effect. To give you a little taste:

  • As mentioned- the ability to export results directly into Google Adwords
  • Exclude terms that have had conversions as a result of use
  • Having the results emailed to you in a spreadsheet
  • Sort keywords by their estimated search volume

…and so much more. Wander over and take a peek. It’s pretty impressive.


    Selena Narayanasamy
    Selena is a "many-hat-wearing" digital strategist, consultant, and President of Orthris. She loves taking ideas from creation to execution, and owns multiple publication websites in... Read Full Bio
    Selena Narayanasamy
    Selena Narayanasamy

    Latest posts by Selena Narayanasamy (see all)

    Subscribe to SEJ!
    Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
    • Andy Kuiper – SEO Vancouver

      Thanks Selena – I tried it and like the results: it's quick, easy, and seems to do a nice job of suggesting quality negatives 🙂

    • Lovepanky

      Hey Selena, this seems to be a neat tool, makes things much easier. Will try it right now!

    • Karla Campos Lopez

      Thank you for telling us about this great tool, saving time is always appreciated.

    • Sara

      Thank you, Selena.
      It looks very useful. I will try it.