What will Google Look Like 10 Years from Now?

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There is no doubt that Google absolutely dominates when it comes to search engines. The company was founded just over a decade ago and has already become synonymous with the Internet. In fact, the term “Google” is now a verb that refers to the act of looking for something using the Google search engine. We don’t search the web anymore, we “Google” things! Google has been able to be at the top by creating the most innovative and functional web products while being whimsical and fun at the same time. So what will our beloved Google look like in a decade’s time? Will it become large and cumbersome like everybody’s favorite villain – Microsoft? Or will it continue to thrive with cutting edge products?

Google in 10 years


Smarter search

Even though Google is diversifying, the main focus is still the search engine. With the help of artificial intelligence, the Google search engine could become more like a personal assistant or concierge, knowing exactly what you want even if you are not able to express it in words. The search engine could become smart enough to understand the context of the search terms rather than just matching keywords.

This means that when you type in an incomplete search term, Google Search will figure out exactly what you are looking for. Currently, even tiny spelling mistake or missing words can bring up totally irrelevant search results. In the near future, the search engine will be able to understand what users are looking for based on search history and search patterns. Google Search will be able to create tailor-made search results based on a person’s interests and not just geographic location. For example, if users are looking for pizzerias in the location, the Google search engine will return results based on previous searched, recommendations on social media platforms, preferences, etc.

Google is obviously going social. Google+ is now a huge success and Google can even customize search results based on what your friends like, recommend and dislike. In the future or even in 10 years time, the search engine could introduce you to people it thinks are compatible with you. For example, Google could suggest that you connect with another person because you have so much in common with that person. However, this could get creepy on a whole new level and Google wants to avoid that at all costs.


Google will be able to understand you better

Right now, you need to type in your search term in the search bar to conduct a Google search. In 10 years time, you could just tell Google what you are looking for. Voice command assistants like Apple’s Siri are already quite successful and if Google can create a similar voice command assistant combined with its powerful search engine, it will be unstoppable. Google Search could be able to accept and understand various other kinds of input from Google glasses, microphones, smartphones, etc. to offer the user suggestions all the time based on their most current needs.

So in about a decade’s time, Google will probably prompt you with suggestion on grocery stores and supermarkets on your way home depending on your favorite items, shopping list, what is available in the fridge and pantry, etc.


Moving away from the Internet

Google has already achieved dominance on the Internet and now it has set its sights on other industries. We are all aware of its experiments with self driving cars so we shouldn’t be surprised if Google decides to enter and even starts to dominate the global automobile industry. It has the clout to market and distribute its products extensively, so any industry that it decides to enter should make its competitors jittery. In the near future, you could be sitting in a car driven autonomously by Google technology, working and connecting with people using various Google apps from your vehicle.

In the future, energy will be scarce, so Google will have to be more energy efficient when it comes to its server farms. Google co-founder Larry Page has stated that the company hopes to depend only on renewable and clean energy in the future. It aims to produce one gigawatt of energy at a cost cheaper than the same amount of coal. Who knows? Google might just be feeding the national electric grid in a few years time. The company has already made huge strides in generating renewable and clean energy for its operations. Google subsidiary Google Energy was created in 2009 to help the company reduce its dependence on traditional sources of energy and to reduce energy costs of the company.

Recently, the company bought 48MW of energy from a wind farm in Oklahoma and this year the company bought out the entire energy output of a wind farm in Sweden. This 72MW wind farm will help run the Finnish data center for the next decade.


Faster and more accessible Internet                       

There is no doubt about the fact that Google is working towards making the internet more accessible to everyone. It could possible make internet access either very inexpensive or free say in third world countries. Although adoption of broadband will increase in the future, Google is already working towards finding new ways to make Internet access easier and cheaper in places like Africa, Asia and South America.

Moreover, the Google Public DNS hints at Google’s commitment to making the internet faster. With its Chrome products and the Google Public DNS, the company is trying to make browsing the Internet a faster and less time consuming activity. In the future, ISPs will probably be able to offer Google Public DNS options to customers through their own servers.

Jessica Davis

Jessica Davis

Content Strategist at Godot Media
Jessica Davis is a Content Strategy Specialist with Godot Media – a leading writing services company. She has years of experience in helping online businesses... Read Full Bio
Jessica Davis
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  • Jeff Johnson

    Great article Jessica! I’m already thinking about how smart appliances and things like that will interact with google to help remind you of everything. “From fridge: you are out of milk” “Google: Safeway has milk on sale; 2.2km away” Genius!

    • Jessica Davis

      Thanks, Jeff. Nice example on milk !

  • Alex Montoya

    I wonder what Google will have in store for education. How will Google be able to tackle educating the world in the most applicable way. I guess what I mean is: everyone learns differently. How can google find a way to educate the tactile learner just as effectively as the visual learner. Will Google be able to determine what “type” of learner the user is? Another thought. Forget teaching the world. How about a search engine that is able to return results based on “how the users” takes in information. Let’s say I am a heavy visual learner. Can google just return the best videos for the topic I am researching or side shares??? Great article by they way!!

    • Pankaj Dahiya

      Your concerns are right but Google already have answers for these, going for video search on Youtube if you looking for visuals for your queries.

  • Dave

    In 10 years Google results will be full of large businesses, corporations and massive organizations with loads of money. The little guy, start-ups and small businesses will be non existent in the SERPs. Oh wait, that’s already happened.

    • James H.

      Not true! In fact, the recent changes with their Hummingbird update gives smaller businesses the chance to rival their big corporate counterparts, especially in the areas of localized search. It’s all up to the small businesses to do their legwork to land on the first page of results. They can easily do that by developing a good online reputation strategy.

      • Pankaj Dahiya

        Yes, you are right James the Hummingbird update give chance to local business to make a mark in SERP.

  • James H.

    Not true! In fact, the recent changes with their Hummingbird update gives smaller businesses the chance to rival their big corporate counterparts, especially in the areas of localized search. It’s all up to the small businesses to do their legwork to land on the first page of results. They can easily do that by developing a good online reputation strategy. At least that’s our belief at Brand.com.

  • Semmetric

    In 10 years Google will look like this:

    • Daniel Sanchez

      LOL, first time I see that page… interesting.

  • Tony

    You have to be very careful with predictions the way technology changes things. Remember how Microsoft was supposed to be controlling the world by now?

    There is a good chance technologies and companies are going to come out of the blue and suddenly knock Google down at least a couple of notches.

    • Jessica Davis

      Large companies tend to innovate less owing to the risk implications of trying innovative things out. But, with Google, things have been quite different. They are constantly innovating, since their inception. What I have written is based on extrapolation of what they have done till now. It is based on how I see things going forward.

  • Christian Illerup

    In 10 years, I believe that Google will be a hybrid between the smart TV and all the media we use in everyday life. It’s about personal interests and to have it customized the information for the new kind of search. A good example is their new algorithm update. One example is Google Carousel – which offer new opportunities for cost-effective marketing for ex. hotels and hospitals etc.. This feature is based on user data. Everything today is about user data and personal customization.
    BTW a great article Jessica!

    Christian Illerup

  • Chepe

    ” Google+ is now a huge success “… really, since when? I think I was asleep when this happened.

  • Alejandro Hurtado

    for my taste Google in 10 years will look like Skynet from the Terminator film.
    No doubt in the near future will ensure that we lose all anonymity on the internet but searching is as necessary as there is no other that even comes close.

  • G

    Alternatively, people will get bored of Google not paying a fair share in tax; illegally collecting data; selling, what should be private, data; generally crashing about as the elephant in the room intent on jumping sharks… and move to a better search engine such as DuckDuckGo.
    All of which would leave Google looking a little like Yellow Pages and Newspaper Classifieds do today.

  • alex

    10 years from now, I agree with tony.. how about “Are you ready for the changes”?

  • Krist Peetz

    Hi Jessica,

    Enjoyed your thought provoking article… and all the thoughts it provoked.

    Today, as well as 10 years hence… Live life to its fullest each and every day… You can always make more money but you can’t make more time.

    As for Google-Giant… Never forget the story of David and Goliath… Odds that appear impossible are not.

    Thanks and God bless.

    “Quality Never goes Out of Style” TM

  • the crest

    This article is interesting… are there any potential startup currently where they might rise to the challenge in 10 years time? Better start buying their shares now!