Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences.
In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success.
To find out more, watch the full interview below:
These are the key takeaways from the video:
- Data services can help marketers identify separate levels of consumers and approach those individual segments with appropriate marketing strategies. In the interview Yaron breaks it down into three levels—A, B, and C—explaining that the tactics that might work to persuade A-level customers to buy, probably won’t be effective on C-level customers. By using various data points to identify customer preferences and behavior and then segment them, marketers can develop strategies that are more likely to result in conversions, or customers continuing on their customer with the brand.
- Using data and analytics services can also help marketers make content marketing improvements by looking at customer engagement and interaction metrics. This can help optimize marketing efforts after consumers have interacted with your original content and messaging.
Please visit SEJ’s YouTube page for more video interviews.