Top 5 Social Media Fails of 2013

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Last year we shared an infographic about the greatest Social Media fails of 2012. The content was received very warmly by the community and we decided to do something similar this year.

Traditionally we analyzed both the most successful cases (see truly inspiring examples on our blog) and the ones that caused public outcry.

Today we’d like to share some huge Social Media fails that happened in 2013 and provide valuable lessons now to prevent them or deal with consequences afterwards.



Social Media is for tough players who can handle storms. It’s important to see how other companies cope with difficult situations to learn from their wisdom or sometimes see what strategy should be avoided.

Hope this infographic will help you make right decisions when it comes to your business.

Are there any other cases that shocked you this year? Let’s discuss them in the comments below!

Aleh Barysevich

Aleh Barysevich

CMO and Co-Founder at Link-Assistant.Com
Aleh Barysevich is CMO and Co-Founder at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters... Read Full Bio
Aleh Barysevich
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  • Rick Lomas

    I like the Chrysler one, that’s brilliant! I think it deserves less of a lambasting than the automated Bank of America one.

    • Aleh Barysevich

      Thanks for the comment, Rick. Yes, Chrysler case was just a human mistake that we all could make one day while Bank of America Twitter strategy was a decision they made and implemented.
      Chrysler case is alo very interesting because they outsourced their Social Media to a third-party agency and when the F-bomb was tweeted Chrysler didn’t even have passwords and couldn’t fix the situation. Loss of control was probably the main thing that irritated Chrysler top management mostly.

  • reseolve

    nice information and info graphics how not to do it would like to see a follow up on the best 5 success ways

    • Aleh Barysevich

      Thank you for nice words. Actually we also prepared a blog post on Top 7 Social Media Successes of 2013, You can read it here and hope you’ll enjoy it:

  • Chevy

    Lol , these are some epic yet funny failures ..I really like the burger king twitter account hack into macdonalds..
    I didn’t know that that bank of America twitter account uses bot. thanks for sharing!

    • Aleh Barysevich

      Yes, Burger King case showed how vulnerable all the accounts could be. You can have a spotless SMM strategy but one day it can be ruined by some cyber “jokers” who care very little about your reputation. It’s both dramatic and unfair, yet it’s the reality you should prepare your business for.

      Bank of Americe probably did the most stupid mistake, but I believe they must have changed their strategy by now.

  • Nancy Badillo

    Hi Aleh,

    Thank you for sharing the cool info graphic! I love the idea of using info graphics to share your ideas. I was not aware of the 5 social media fails. The fact that Bank of America account is a bot is hilarious to me. The Bank is very popular I am sure they could have invested some money towards it.

    • Aleh Barysevich

      Thank you, Nancy! Bank of America choice of Twitter strategy also seems awkward to me. Cannot imagine that the reason was their unwillingness to invest money, I suspect that it was underestimation of Social Media influence and power.
      Anyway, they paid a lot for this mistake.

  • James Collins

    I absolutely loved the Amy’s story, kept a close eye on their Facebook account for quite a while — was funny, stressful, but funny!! The whole Pizza Hut incident over Thanksgiving was pretty crazy too, ohh and not forgetting the Chick-Fil-A episode, or was that last year? Good times.

    • Aleh Barysevich

      I also personally enjoy Pizza Hut example, it showcases what power consumers have online. However I believe it’s more a success case that shows how ordinary people can influence huge corporations only be spreading the word. It must be a lesson to all businesses who think they can do whatever they want to and not be responsible.

  • Jonathan

    My favourites were the Burger King and Amy’s Bakery story, one could have been solved by simply keeping up to date with what your account is doing and the other is just hilarious

    • Aleh Barysevich

      Thanks for the comment, Jonathan. I feel sorry about Burger King’s situation mainly because it can happen to anyone, but at least they attracted new followers and now can make use of it.

      Amy’s Bakery story is really hilarious but loooks a bit like soap opera 🙂