The WebM Project: Open Video Format

SMS Text

The WebM open media project was announced recently and will hopefully change how we load and handle videos online for a long time to come. As of right now, depending on what website you’re on, you have to adhere to certain video formats… and there’s quite a few. If you’re not very tech savvy, putting a video up may just be too much of a hassle and your child may never be an Internet singing sensation. You have to get different encoders or exporters just to have it in a different format.

This ends now with the WebM Project.

WebM Project

VP8 was just released on the 19th of May, which is a high quality video codec. This, together with the open source audio codec Vorbis and a container format that is based off a subset of the Matroska media container, is included in WebM.

There are plenty of free/open source tools available so that you can begin publishing in WebM format immediately.

This has been worked on by multiple developers and is backed by a strong community so that they can bring you the best in an open web media format. I strongly believe this will become as common as HTML, HTTP and other technologies that have become a given to the Internet.

Selena Narayanasamy
Selena is a "many-hat-wearing" digital strategist, consultant, and President of Orthris. She loves taking ideas from creation to execution, and owns multiple publication websites in... Read Full Bio
Selena Narayanasamy
Selena Narayanasamy

Latest posts by Selena Narayanasamy (see all)

Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!