The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest / Hummingbird / Panda World

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The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest / Hummingbird / Panda World

Finally. The ultimate guide to end all ultimate link-building guides.

Do you want to learn how to build relevant and high-quality links to your website, boost your search rankings, and drive more traffic than you could ever possibly know what to do with?

Brought to you by the team at Search Engine Journal, here are 4 of the best link-building tactics that will bring RESULTS.

#4: Blog Comment Spam

Is it a legitimate link-building strategy to spam blogs with non sequitur, barely coherent comments?

Judging by the 303 comments currently in SEJ’s spam folder, and the time spent daily by our team on manually reviewing comments in what’s known fondly as “Comment Purgatory”…apparently, YES. YES IT DOES.

Because here’s the thing: if people are spending so much time creating comment spam (or else spending so much time on creating bots to do it for them) then this exercise must be worthwhile… right?

Here’s a recent sampling of provocative, insightful comments.



#3: Keyword Links: The More the Better


Keyword links, whether internal or offsite, are valuable because they help your website’s search rankings. For example, let’s say you wanted to rank for the keyword phrase “best internet marketing blog in the world“. Try to get as many as possible “best internet marketing blog in the world” links, using the methods outlined here, and you’ll dominate your competitors for “best internet marketing blog in the world” in no time.

#2: Submit Guest Posts Using Fake Profiles

Why contribute under a fake guest author profile? A few reasons:

  • You can test the sleuthing capabilities of SEJ’s Major Crimes division, whose team members have been putting together guest author dossiers that would make the NSA cry happy proud tears.

    Danielle Antosz

    Agent Danielle Antosz, otherwise known as SEJ’s copyeditor

  • Sans accountability, you can slip into posts some juicy links to clients, friends or even yourself (that’s to your real self, not your fake self… unless your fake self has real clients, then links to fake self are OK).
  • You’re writing skills is have terrible and you don’t want to embarrassed yourself.

#1: Offer $$$ to Guest Authors for Links

This is the One Linkbuilding Strategy to Rule Them All.  How it works: simply contact authors and offer money for including your links in the author’s next post.

And if an author rats you out, fall back to tactics #2-4.

Lastly, in case it wasn’t clear:


P.S. If you want serious advice on what to do about link-building in today’s world, see Eric Enge’s terrific and succinct post “Is Link Building Dead?

Image credit:,

Jenise Uehara Henrikson
Jenise is the CEO of Alpha Brand Media, home of Search Engine Journal and LinkPatrol, a WordPress plugin that enables users to find and fix... Read Full Bio
Jenise Uehara Henrikson
Jenise Uehara Henrikson
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  • john leo weber

    Oh, I see what you did here.

  • Bryan

    You had me for a minute there. April fools…HA!

  • John ConorX

    Thanks for sharing great sense of humour on April Fool Day! I seriously could not stop laughing!

    • Kelsey Jones

      Glad you liked it. πŸ˜‰

  • Gay Aida Dumaguing

    okay, you got me right there. haha….

  • adeelzahoor

    Whatttttt??????? 3 times use same keyphrase… for same page?? Oh you make us fool..!!

  • preeti33

    You almost got me there

  • Gus Penton

    And…you have a penalty.

  • Maria Saez

    i was like…what? Is SEJ gone mad? No April’s fool in Spain. Our “jokes” day is on 28th Dec, so you totally got me there πŸ™‚ …thanks for including Mr T’s pic!

  • Galwin Fabian

    I’d like to add more but.. Uhh. Well, here goes #4. πŸ™‚

  • Kamalesh

    I can’t stop my laugh and I was totally confused by seeing this post on SEJ….April Fools

  • Firdaus

    I was shocked at beginning of article ! What happened to SEJ, May Matt Cutt Offer her lots of $$$ for this :p lolzz.. finally got it.

  • Sunday

    Ha ha ha, of course its April fool! This “ultimate guide” could be a joke but it defines what marketers should not be doing to improve their link building. Quality and relevant back links are not gotten by the methods highlighted above.

    Sunday – contributor

  • Jeric

    Haha! Nice one! I was too late to read this. xD

  • Ronald Jakarta

    Ah, you are kidding us here Lol

  • Eng Chin

    Haha i laugh when i saw this “You’re writing skills is have terrible and you don’t want to embarrassed yourself”

    Thank you for posting this anyway.