Social Media Super Bowl

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If fan love and great vibes have anything to do with the outcome of Super Bowl XLVII, then Search Engine Journal is ready to reveal it’s pick for this year’s NFL Championship Team.  We are taking it quarter by quarter based on the numbers of loyal fans on Facebook, Twitter, Google+, and YouTube.

1st Quarter Match-up: Facebook

49er FB

Ravens FB

San Franscisco 49ers: 1,680,248 Fans

Baltimore Ravens: 1,352,287 Fans

The 49ers take an early lead in the first quarter ahead by 327,961 Facebook fans

2nd Quater Match-up: Twitter

Ravens Twitter49er TwitterBaltimore Ravens: 271,935 Followers

San Francisco49ers: 331,537 Followers

The 49ers maintain their lead going into halftime with 59,602 Twitter Followers

3rd Quarter Match-up: Google+

49er G+Ravens G+


San Francisco 49ers: 69,377  Followers

Baltimore Ravesn: 5,158 Followers

The San Francisco 49ers pull way out in front in the third quarter with 64,219 G+ Followers

4th Quarter Match-up: YouTube

Ravens YouTube49er YouTube


Baltimore Ravens: 2,416 Subscribers

San Francisco 49ers: 9,708 Subscribers

San Francisco 49ers win it all in the Social Media Super Bowl with 7,292 YouTube Subscribers

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • Rick Noel

    Excellent post Michelle. I love the comparison of super bowl teams social media prowess. SF wins on all 4 fronts. Google+ and YouTube seem like they are under utilized given the nature of sports entertainment, but I am guessing that by next year, those channels will be more fully utilized.

    • There are some pro sports teams making great use of Google + and segmented posting to circles. I have plans to get Bob Stanke to give me an inside look at how the Minnesota Timberwolves are doing it so well. Maybe if I mention him often enough 😉 I think once the teams really get a hold of what Hangouts on air can do, we will see a greater adoption by teams to make connections with the fans.

  • Love the Super Bowl and social media comparison. Questions is, how accurate are these results when put the to real life test.

    • Mostly, the head to head was for fun. But within our team there were lots of discussions if regional differences accounted for the greater social use by the west coast team. I couldn’t help but notice the great graphic work by the 49ers.

      I’m waiting to see what kind of a following bump the Ravens get across the board by the end of the week.