Get Started for Free
  1. SEJ
  2.  » 
  3. News

Snapchat Makes Story Ads Available Through its Self-Serve Ad Manager

Snapchat Makes Story Ads Available Through its Self-Serve Ad Manager

Snapchat is now letting marketers purchase Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.

Now that Story Ads are available through the self-serve ads manager, they will have the same targeting options and auction-based pricing model as other Snapchat ads. This includes Snapchat’s 500+ predefined audience segments.

What makes Story Ads different from other ads on Snapchat is that they only appear in the Discover feed.

When an advertiser purchases a Story Ad they will get their own tile in the Discover feed, which can include up to 10 individual snaps.

Snapchat users can swipe up on any individual snap within a Story Ad to navigate to content outside of Snapchat. This can include a product page, an app install page, or any other link of the advertiser’s choosing.


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

Read the Next Article
Read the Next