Six Consistent Keys to eCommerce Blogging Success

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Why do you blog? Are you making money blogging or is it just for fun? Do you consider making money a “fun experience” or something for the wicked?

If you don’t blog, you’re not making money, and you think money-making is wicked, stop reading right now! If you DO blog, you’re not making money, and you think money-making is wicked – I question your logic! 🙂

If you blog, you’re not making money, but you’d like to be (and you don’t think making money is wicked) – READ ON!

I’ve been running multiple eCommerce businesses for almost 5 years now, have taught hundreds of clients about starting an online business, and there’s one thing that’s certain – an eCommerce business without a blogging strategy is leaving money on the table for a competitor to put in his or her pocket.

How do I turn my blog in to a money-making machine in addition to running my eCommerce website?

A common question with many answers. Let’s discuss a few.

The main key to eCommerce Blogging Success: CONSISTENCY.

Six Consistent Keys to eCommerce Blogging Success

1. Frequency

You don’t have to be a blogging fanatic if you’re just getting started. Whether it’s once a day, once a week, or whatever, it’s important that you post new information on a consistent basis if you want readers to come back. If Sports Center didn’t come on every evening at 10:00 p.m., I’d be pretty upset and would have to watch one of their competitors broadcast (not sure who but you get the point).

2. Topic

One of my biggest pet peeves with blogs, especially well established ones, is when they jump all over the place with different topics, randomness, or just flat out STUPID content. Always try to tie your blog posts back to one or two specific themes. Specializing is so important in today’s world of “free information”.

3. Links

For most, this is a no-brainer. But if you’re new to blogging, you need to remember that a blog post without a link to another post on your website is pointless. Deep linking (inner linking on your website) is a great benefit, both to readers and also to search engines. One of my favorite wordpress plugins is the Related Posts. It creates automatic “deep links” based on the content of your blog posts. We don’t want to overdo the anchor links on our blog posts, but it’s important to make keyword links to other related pages. It’s also very beneficial for your reputation to include links to other articles you’ve read that relate (a bit of “link love”).

4. Reviews

If you are selling products on your website, it’s a good idea to do reviews from time to time – tell visitors why your products are better than the competition (use testimonials and feedback from clients). Side by side comparisons can work wonders for a blog that’s promoting products. Interviews can also work wonders.


One common question I get from new bloggers: “How do I find blogs in my industry?” or “I don’t think there are any blogs in my industry.” GOOGLE IT! Go to to find blogs that relate to what you are marketing. Subscribe to them and make good comments (ie. add value to the post, disagree, share an experience that relates, etc). Quality comments on a well known blog can greatly build your credibility as a new member in the industry.

6. Networking

Social media is obvious. Twitter, Facebook, and StumbleUpon are great places to start. I recently shared the following “break-through” ideas 🙂 with a semi-new online marketer:

A few ways to “network” with bloggers in your industry:

  • Offer to do a “Guest Post” on their blog
  • Write an article that’s informative and share it with them to publish on their site or in their forum
  • Offer them a “Revenue Sharing Opportunity” if they will help you sell your products to their clients
  • Have them send a dedicated email to their database promoting what you do

To many, these concepts may seem second nature, nothing we haven’t heard before. However, what I’ve found is that even the most “basic concepts” often get overlooked.

Success is the sum of small efforts, repeated day in and day out. – Robert Collier

Best of luck at you blog your way to the bank with your eCommerce Business!

Like Ralph Waldo Emerson once said:

That which we persist in doing becomes easier, not that the nature of the task itself has becomes easier, but that our ability to perform it has increased.

Nate Moller teaches clients how to start an online business as a mentor at Prosper. He has consulted with hundreds of clients from all over the world, helping them establish successful online businesses. He is also the owner of, a start-up internet business consulting and SEO firm in Utah. He is passionate about creating win/win business relationships and loves online marketing. Follow him on Twitter – @mollermarketing

Nathan Moller

Nathan Moller

Nate Moller has consulted thousands of clients from all over the world, helping them build and effectively market their online businesses. Nate lives in Utah... Read Full Bio
Nathan Moller
Nathan Moller

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  • Loren Baker, Editor

    Nate, nice blog post but what’s with that Yankees cap? You look like A-Rod with that cap on 🙂

    Don’t you know O’s & Rays are gonna sweep you guys this year?

    I really agree that the more natural the company blog, the more success it will have over time, especially in terms of building a brand loyal social base who do not only serve as blog readers, but also brand advocates.

  • Jennifer Larson

    You are so right on every point. My frustration comes when my clients start off strong, and then think that after a week or two they have enough blog content and don’t need to post on a consistant basis. This drives me crazy! Just as they start getting some traffic, and people are starting to actually go to their blogs for new posts, they stop. I hope every business reads this and understands that consumers expect to be abel to get what they are looking for (and what you have previously given them) on a regular basis. Thanks for passing on the word.

  • Nate Moller

    I was at least impressed that A-Rod didn’t pull a Roger Clemens on us. He stepped to the plate and told the truth to the media (see ESPN interview with A-Rod).

    I was going to add in my bio that my love for the Yankees has nothing to do with their love for “juice” 🙂

    The truth is, from 1998 to 2004, anyone who was anyone in the MLB was probably experimenting with something. It just so happens that the Yanks are the most publicized team in the world so they get all the press. (I’ll bet this “negative” press will increase ticket and memorabilia sales, thus increasing the payroll for the future – LOL).

    On a blogging note, I hope company’s GET this concept of personalized & consistent blogs. I’ve heard countless blogging experts say the same thing – a business with out a personalized and active blog is missing out. “Personalized” meaning that it’s not just PRs or technical mumbo-jumbo – it “speaks” to it’s audience!

    Thanks for the comment Loren – GO YANKS in 09!

  • andy li

    Very informative post. I’m a very new blogger myself and am doing exactly the random, stupid junk. Whoops!

    However, I’m just doing it for fun, but these are great tips for someone who wants to actually do some e-commerce and blogging for profit.

    We all read the same stuff about blogging, SEO, social networks, etc. all the time, but it’s hard for someone to actually do it. We have to stay consistent, persistent, and follow all the good advice out there.

    P.S. Yeah sorry but money doesn’t buy championships for the Yankees. Watch out for the Giants!! =)

  • Janet Meiners Thaeler

    These are good points – most new bloggers have 2 problems: they aren’t consistent and they don’t link.

    I assume you’re talking about people who have an ecommerce store and now add a blog. So they make money by driving people to their store.

    If you don’t own an ecommerce business, doing these things will help you get traffic, but not necessarily cash. However, you want to get these things down before you monetize your blog.

    How about another post on how to make money on your ecomerce blog?

    I’d make the categories of your blog correlate with links to main sections of your web site. I’d use keywords to link to specific products pages. I’d look for news relating to what you sell and post about it. I’d relate my products to current trends (economy, holidays, etc).

    Last of all – don’t be boring!!

    Great post,

  • Litde

    Is hard to say that we can have success in Blogging Success Ecommerce –

    Six Consistent Keys to eCommerce Blogging Success. … Why do you blog? Are you making money blogging or is it just for fun?

  • lucy

    well.. shall i ans that? its a naked question i see…if you getting money from what you do as hobby, does that bother you? nah would be more than happy to do that and your blogging hobby would turn into your all time job if its earning fairly good…

  • Michael Martinez

    I use Google Blogsearch every day and I wish it were as comprehensive as it had been just a few months ago before they “improved” it.

    For example, just this morning I tried to find posts in the SEO community about the John Dvorak article. Hardly any came up and none from the blogs getting the most attention.

    I see this happening in query after query. Google broke something with Blogsearch.

    It might be more productive to use a different blog search tool, at least until Google undoes the damage it has done to Blogsearch.

  • Jack Stevinson

    Very interesting post. I especially like the paragraph on deep linking, I do it but perhaps not enough. Keep up the good work.
    P.S You are spot on about Twitter!