The 2016 UK Search Awards has announced its shortlist, and the winners will be revealed at an awards ceremony at The Bloomsbury Big Top in London, England on November 30th, 2016.
Now in its sixth year, the UK Search Awards celebrates and honors the best individuals and teams behind SEO, PPC, and content marketing in the UK. Reserve your seat or table while there’s still time.
The 2016 UK Search Awards features 28 categories. Candidates in each category will go through a two-step judging process by a distinguished panel of judges.
Here’s a look at this year’s shortlist.
2016 UK Search Awards Shortlist
BEST USE OF SEARCH – RETAIL
- BlueGlass & OKA
- Brainlabs & 247Blinds – Blinding Results 247
- Brainlabs & London Theatre Direct – Putting Bums On Seats
- Brainlabs & Which? – Evolution
- Receptional and Discount Supplements – Fit for purpose: how Receptional saved Discount Supplements more than £1 million
- Koozai & Papa Johns – Taking a Slice of the Retail Market
- MediaVision and Hobbs – Integrating Search to Deliver Outstanding Results
- UM & Jardine Motors Group – Car Dealership Search Campaign
- Zazzle Media & AO.com – The Ultimate Guide to Cooking at Home
BEST USE OF SEARCH – FINANCE
- Greenhouse GroupM – How we made Brexit disruption good for the Halifax business
- Latitude – Scientific Content Marketing Generating Evergreen ROI for London & Country Mortgages
- MEC UK – Working Around The Clock With Bupa
- Merkle | Preiscopix – Revenue Ranking & ROI Reaching Client Objectives With Bing
- NatWest & Performics – Three Life-Changing Summers
- Receptional and Liberis – Helping Small Businesses Grow
- Royal London & Performics – Old Pelican New Tricks
- Stickyeyes & Norton Finance – A full customer approach to paid search
- TaxAssist Accountants – A Crafted approach to Search Marketing
- TotallyMoney.com – Content strategy – helping people make better financial decisions
- Verve Search – Billionaires League for Gocompare.com
- World First & Webcertain – Growing a UK Business in China
BEST USE OF SEARCH – TRAVEL / LEISURE
- BlueGlass & Expedia
- Brainlabs & Domino’s – England Suck Domino’s Don’t
- DigitasLBi and Stena Line – TalesOfIreland
- First Time Hailers – Performics & Hailo
- MEC Manchester & GWR – Tracks on the Track
- MEC UK & Butlins – Rain Never Stops Play
- NetBooster UK & AccorHotels Fighting Back at the OTAs
- Starcom Marin Software & Europcar Location Location Location!
- theMediaFlow and Shorefield Holidays – Making Search Work Harder
- Verve Search – Accent Map for Expedia UK
- Verve Search – Historic London for Expedia UK
BEST USE OF SEARCH – GAMING
- Blueclaw & GIMO – Netbet The Multicultural Championship
- Blueclaw & GIMO – Netbet The Premier League of Nations
- The WhichBingo Report
- TMI & Coral Succeeding at EUROS 2016 Data-first approach ensures record acquisition during football frenzy
BEST USE OF SEARCH – THIRD SECTOR
- Brainlabs & UNICEF – Mobile Text Alerts
- Click Consult &Oxfam – Bloggers Against Poverty
- Delete & Leeds Beckett University – The Campaign That Got Personal
- Fat Media & GambleAware – Worried About Your Gambling?
- Receptional and Jo’s Cervical Cancer Trust – Helping 75,000 women access advice and support about cervical cancer
- MEC Global Solutions & United Nations Refugee Agency – A small change in Search a giant leap for humanity
- Receptional and Asthma UK – How Receptional attracted 200,000 more visitors to Asthma UK
- Space & Time Media & See Me The Power of Okay
BEST LOCAL CAMPAIGN
- Fusion Unlimited – Hyper-local hyper-intent for Your Move
- Receptional and Sunrise Senior Living – How Receptional knitted its way to the top of Google’s local results
- Irwin Mitchell & MEC – Location Location Location
- MediaCom & Nuffield Health – Demand Driven Search Planning
- Mediacom London Worldwide Search Hub – GSK Germany Fenistil Content Marketing Campaign
- Polemic Digital & Super Saver Oil from zero to money-saving hero
- Sagittarius & Kent County Council – Know Your Score
- SEAT Dealers Project Mediacom Worldwide
- The SEO Works – Is it legal? The SEO Works help Qamar Solicitors become a major local force
- Unique Digital Marketing – Incremental scale with Universal App Campaigns for Addison Lee – Measuring success with our CLTV
BEST LOW BUDGET CAMPAIGN
- Ad-Rank Media & CruiseDeals.co.uk – The cost of living on a cruise ship vs. living in London
- Carat – Gotta catchem all with Decluttr
- CLD & London Property Services Emergency Repair Campaign
- Koozai & Cambridge International Examinations SEO Campaign
- Polemic Digital & Super Saver Oil from zero to money-saving hero
- Quba & Medicare First Nursing Candidate Recruitment PPC Campaign
- Return On Digital & Chancellors – Selling Harry Potters House With Nothing More Than PR Magic
- The SEO Works – Freelance platform headhunts The SEO Works to turbocharge their business
BEST USE OF PR IN A SEARCH CAMPAIGN
- Ad-Rank Media & CruiseDeals.co.uk – The cost of living on a cruise ship vs. living in London
- Branded3 & Halfords Autocentres – How Roadworthy Are You?
- Democracy & cartridgesave.co.uk – Print What Matters
- Epiphany – Colour Uncovered Epiphany gains global coverage for Optical Express
- Hallam Internet & KRCS – Black Friday UK PR & SEO Campaign
- MediaVision & Instant Offices – Exceptional Growth Through Digital PR
- Propellernet & Kuoni – Sands of the Indian Ocean
- Return On Digital & Chancellors – Selling Harry Potters House With Nothing More Than PR Magic
- Verve Search – Billionaires League for Gocompare.com.
- Verve Search – Historic London for Expedia UK
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
- Anicca Digital – product launch for the Velobici-Kyklos Continental using social PR and Facebook Live
- Brainlabs & UNICEF – Mobile Text Alerts
- Democracy PR – No whey – making high protein peanut butter a supermarket staple
- DigitasLBi and Marriott International – Paris in Motion
- Discovery Education and MintTwist – Get Your Sundays Back campaign
- Forward3D & New Look ThisIsNewLook Reconnecting with the Online Fashion Community
- Maxus Performance & Fiat – Creating custom in-market social audiences from search data
- MEC Manchester – CaptureTheWest
- NetBooster UK & Liz Earle – From Naturally Active to Digitally Active
- QueryClick & Toys R Us – SEO & Social Synergy
BEST INTEGRATED CAMPAIGN
- Anicca Digital Presents Best Integrated Campaign For Lazy Lawn
- Aviva & Performics Helping Britain SaveSmarter
- Blackcircles.com and 8 Million Stories
- Fantastic Media & Actavo Actavodirect.com
- Maxus Performance & Fiat Syncing paid search activity to competitor TV ads
- MediaCom & Direct Line Group (Churchill) – The Lollipoppers are Coming
- Mediacom London Worldwide Search Hub – GSK Germany Fenistil Content Marketing Campaign
- MediaVision and Hobbs Integrating Search to Deliver Outstanding Results
- MoneySuperMarket EpicDanceOff
- Vodafone & MEC – Now showing Business Premier directed by Vodafone & MEC
BEST CROSS-DEVICE CAMPAIGN
- Brainlabs & Deliveroo – Device-a-roo
- MediaCom & Pinterest – Driving App Engagement
- Receptional and Gracewell – Joining the dots between desktop, mobile and telephone for a 1,600% increase in leads
- Space & Time and Taylor Wimpey – Ladbroke Grove
BEST PPC CAMPAIGN
- Aira and Focus Clinic – Laser Eye Surgery PPC Campaign
- Brainlabs & Domino’s – England Suck Domino’s Don’t
- Brainlabs & London Theatre Direct – Putting Bums On Seats
- Epiphany – Merging offline and online PANDORA and Epiphany
- Found & Funky Pigeon – The Pigeon Just Got Funkier
- Found & Vitec Group – Focused on Exposure
- MediaCom & The Open University – Knowing Your Audience
- MoneySuperMarket – An evolution of Audience Based Bidding
- Stickyeyes & Norton Finance – A full customer approach to paid search
- TaxAssist Accountants – A Crafted approach to Paid Search
- ThoughtShift & Calumet Photographic – 13:1 ROI Paid Search
BEST SEO CAMPAIGN
- 360i Europe & Monster – From decline to Monstrous growth
- Debenhams – Rising to the Occasion – SEO Campaign
- Elephate – 470% SEO Visibility Increase Within 7 Months for Modanisa.com
- Evolved Digital – Select Car Leasing SEO Campaign
- Greenlight Digital – How Currys Became the Most Visible Retailer Online on Black Friday
- Hillarys & 10 Yetis – SEO Campaign Back In My Day
- Latitude – Scientific Content Marketing Generating Evergreen ROI for London & Country Mortgages
- NatWest & Performics Three Life-Changing Summers
- Reprise Media & Sarson’s (Mizkan)
- Vertical Leap and Property Personnel – Search for the perfect career in property
- Verve Search – Giving Competitors a Run For Their Money (Terms) for Gocompare.com
BEST USE OF CONTENT MARKETING
- Ayima – Adam & Eve’s Athlete Abstinence Study
- Best Response Media & Lochcarron – Interactive Clan Map Campaign
- Branded3 & Halfords Autocentres – How Roadworthy Are You?
- Digitaloft & Twizzle – How Much Would It Cost To Be Captain America?
- Forward3D & New Look ThisIsNewLook Reconnecting with the Online Fashion Community
- Found & YHA England and Wales – Top Tips for Travellers
- Fusion Unlimited – The Ultimate UK Camping Guide with Halfords
- NatWest & Performics – Three Life-Changing Summers
- Reprise Media & Sarson’s (Mizkan)
- TotallyMoney.coms content strategy – helping people make better financial decisions
- Verve Search – Accent Map for Expedia UK
INNOVATION – CAMPAIGN
- BlueGlass & Expedia
- BlueGlass & OKA
- Brainlabs – Evolution
- Brainlabs & Deliveroo – Device-a-roo
- Brainlabs & Domino’s – England Suck Domino’s Don’t
- Brainlabs & UNICEF – Mobile Text Alerts
- iProspect & British Gas – Fuelling the Sainsbury’s Energy PPC Campaign
- MBNA and Greenlight Digitals Super September
- Summit and Argos – leveraging new delivery service through paid media grows customer base by 160000
- Verve Search – The Virtual Tour of Malmo Castle for Expedia Sweden
INNOVATION – SOFTWARE
- Artios
- Authoritas – Market Share
- Botify – Web Crawler & Log Analyzer
- cClearly Paid Search Targeting Platform
- Gravytrain – Programmatic in Practice the creation of a bespoke AdTech suite
- Infinity – Call Tracking Software
- iProspect Thomas Cook Airlines & iActivate – Placing Automation at the Heart of Search Activity
- Kerboo
- Search Squared
- Searchmetrics Content Experience
- Trisolute Software – Trisolute News Dashboard for mobile and desktop
BEST PPC MANAGEMENT SOFTWARE SUITE
- cClearly Paid Search Targeting Platform
- DoubleClick Search
- Kenshoo Agile Marketing Technology
- Marin Software
BEST SEO SOFTWARE SUITE
- Authoritas – the Data Science-Driven SEO Platform
- Botify – Web Crawler & Log Analyzer
- Kerboo
- Linkdex – The SEO platform of choice for Professional Marketers
- Pi Datametrics
- Searchmetrics Suite
BEST SEARCH SOFTWARE TOOL
- Adthena
- Botify – Web Crawler & Log Analyzer
- cClearly Paid Search Targeting Platform
- Crealytics and Camato
- DeepCrawl version 2.0
- Fusion Unlimited Feed Catalyst
- Kerboo
- Marin Software
- SCOT – Stickyeyes Content Optimisation Tool
- Trisolute Software Trisolute News Dashboard for mobile and desktop
BEST IN-HOUSE TEAM
- Debenhams SEO Team
- MoneySuperMarket Digital Team
- Team Gocompare.com
- Trinity Mirror SEO Team
BEST SMALL PPC AGENCY
- Adido
- Anicca Digital
- Circus PPC Agency
- Fluid Digital
- Gravytrain
- Loud Mouth Media
- Receptional
- The Media Image
BEST LARGE PPC AGENCY
- Brainlabs
- Forward3D
- Found
BEST SMALL SEO AGENCY
- Receptional
- Blue Array
- BlueGlass
- FireCask
- Impression
- Polemic Digital
- Search Unlimited
- Yard
BEST LARGE SEO AGENCY
- Branded3
- Click Consult
- Mediaworks
- SearchQuest
- Verve Search
BEST SMALL INTEGRATED SEARCH AGENCY
- Impression
- Koozai
- MediaVision
- SCD Solutions
BEST LARGE INTEGRATED SEARCH AGENCY
- Epiphany
- Forward3D
- Greenlight Digital
- iProspect UK
- Latitude Digital Marketing
- MediaCom
- Merkle Periscopix
- Performics
- Reprise Media
- Return On Digital
- Stickyeyes
YOUNG SEARCH PROFESSIONAL
- Alex Cassidy, Verve Search
- Beki Hayler, Debenhams
- Rob Newhouse, Receptional
- Ellen Dunkley, Ecselis UK (Havas Group)
- Jawdat Nassour, Croud
- Jenny Farnfield, Digital Clarity
- Jess Dickenson, MoneySuperMarket
- Johnson Kitete, Netbooster UK
- Paudy Heal, Screaming Frog
- Samantha Charles, Float Digital
- Julia Gonzales Dastis, Mediacom
UK SEARCH PROFESSIONAL
The winner of this category will be announced during the awards ceremony. Reserve your seat today so you don’t miss it!
Image Credits
Featured Image: UK Search Awards
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