This is a sponsored post written by Serpstat. The opinions expressed in this article are the sponsor’s own.
Serpstat, a leading provider of search analytics data located in Eastern Europe, has added three tools to its core offerings, making it the provider of complete solutions for SEO and PPC specialists, marketers, content creators, and anyone who works with digital marketing. After receiving VC funding and building a team of top SEO and analytics experts, Serpstat is now ready to expand.
What You Need to Know About Serpstat
Serpstat first became popular as a keyword research and competitor analysis tool. It’s been around for a year and a half and has been growing and improving constantly by adding new features and increasing its databases.
Serpstat’s latest update was especially noteworthy, as the company evolved from a keyword research tool into an all-in-one SEO platform, eliminating the need for marketers to purchase a separate tool for their usual tasks.
As of August 2016, Serpstat includes five tools:
- Rank Tracking
- Backlink Analysis
- Keyword Research
- Site Audit
- Competitor Analysis
How effective these tools are is up to users to decide, but Serpstat has already proven that it can hold its own on its home turf, and now its team members are ready to take the service worldwide. With thirteen databases already available (including for the US, Canada, Australia, and the UK) and more in the making, Serpstat is a good alternative to well-known market leaders.
If you’re wondering what makes Serpstat better than the alternatives we’re all used to, there are quite a few things. In fact, Serpstat offers a lot of unique, game-changing features:
1. Advanced URL Analysis
With this feature, you can focus on promoting any single page of your website. Find its closest competitors, find keywords that are relevant to your page, and make your page better than any similar page that ranks in your niche.
2. Tree-View Feature
This one is a real hit among Serpstat users. “Tree view” shows what pages of a domain rank for which keywords and on what position. It’s perfect for finding pages on your website that are close to ranking on the first page and improving them to increase your organic traffic.
3. Search Suggestions Database
Get a list of search suggestions for any keyword you enter. This tool is extremely useful for companies that target mobile users, who use search suggestions on Google more often.
4. Tracking of Top 100 Positions
Serpstat’s rank tracker not only shows your domain’s positions for keywords that you’re monitoring, but it saves the top 100 results for each monitored keyword, allowing you to see how your and your competitor’s positions are changing for these keywords. Also, rank tracking in Serpstat allows you get:
- Market share and its dynamics
- Build data sections in groups of key phrases
- See the rising and falling of competitors
5. Lowest Price
Prices start at $14 per month if you purchase an annual subscription. Even the cheapest plan will grant you access to all five instruments, which means you’ll get everything you need to analyze and optimize your website, get data on your competitors, conduct marketing research and more.
Many specialists have already tried Serpstat and are satisfied with its performance. Its unique tools have created a lot of new opportunities for digital marketers, who in return have shared their use cases with the public. You can find a list of recently published reviews, how-tos and articles about Serpstat here. Plus, you can always check out the blog on Serpstat’s website to find new ways to use it to your benefit.
Featured Image: Image by Serpstat. Used with permission.