SEO turned from child’s play into scam. How did that happen?

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You think that things will become a bit normal again after the flood of posts all over the internet after David Pasternack’s 3rd negative post about SEO, just to get “stabbed” from yet another side.

I won’t link to the post by Jason Calcanis and add to the number of inbound links to his blog to play his seo fiddle.

There is nothing left for me to say, that was not already said in detailed and excellent way by Danny Sullivan at and Greg Boser at

It did cause me to take another look at the search engine optimization article at wikipedia. I noted some statements that made me scratch my head. I also noticed some very important aspects missing, e.g. Social Media.

Since my attempts to motivate SEO professionals to improve on the article did not bear any fruits yet, did I, the affiliate marketer and “hobby SEO” (because it is not rocket science, just kidding), went ahead to do the SEO professionals job.

I added two new paragraphs and modified the intro paragraph severely. Please have a look and don’t be shy to press that “edit” button and fix errors and add missing information. Wikipedia does not bite.

Carsten Cumbrowski
Internet Marketer and Entrepreneur

Update: 2/9/07 7:00 pm (PST)

The massive amount of additions and my several other changes to the article did stir up some dust at Wikipedia as well. One Editor reverted the changes completely. They are now visible at the Article talk page for discussion. Every professional SEO who has a professional opinion is welcome to join the discussion and provide his expert opinion.

Here is the link to the discussion.

Aaron, Rand, Danny, now you can do something about what you complained about. No but, if or how, straight forward. Bill, I hope you will join the discussion too. The article is read by a lot of people. A great number of them does not know anything or only little about SEO.

You want to educate people that it is no scam nor child’s play. Here is a great opportunity to do exactly that.

Everybody else who has an interest in the correct perception of people about the SEO industry is addressed with this comment as well.

Carsten Cumbrowski
Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and Affiliate Manager. Carsten has over... Read Full Bio
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  • CarstenCumbrowski

    Comment by Jehochman, Wikipedia Editor at my User Talk Page at Wikipedia:

    “Carsten, the SEO article needs to remain NPOV (Added by Carsten: NPOV = Neutral Point of View), so we will have both pro and con arguments. I encourage everyone to contribute, but please cite references and avoid pushing an agenda. The purpose of this article is to inform the public and provide pointers to reliable sources of more detailed information.

    I’ve also started an essay at Wikipedia:Search engine optimization as a place for SEOs and Wikipedians to discuss appropriate ways for SEOs to participate in Wikipedia, and to alleviate mutual distrust.”

  • SEO Web Design

    It is important to bear a neutral point of view when editing information on wikipedia. It is meant for everyone and not one’s bias against certain points.