Seo Is Simple Revisited

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A client pointed me to one of the latest installments about how easy SEO is. This time it was Blogoscoped that laid out the easy basics so all pop and moms can start ranking.

We have had Ted Leonsis, Dave Pasternack, Jason Calcanis, Philipp, and also Shoemoney joined the pandemonium. All smart and respected guys and all involved in the SEO/Search sphere one way or another. Only Ted maybe busy with other things too.

I wanted to write more but Oilman sums it up quite nicely.

First of all I agree that most of SEO is easy but let me qualify that statement. It’s easy for me. It’s easy for Shoemoney. It’s easy for WebGuerrilla and it may be easy for you. Keep in mind we live in a fish bowl and SEO/M is our lives. We live and breath it and have for possibly years and years. It’s become second nature to create unique, keyword rich Title tags and design a web template with H1’s, text navigation and proper ALT tags. It’s what we do and we should be able to do it with our eyes closed and get it right the first time. To say that it’s stupid easy is simply arrogant.

and he continues,

It still shocks me to be on a call with a client or a potential client and to talk about the 95% and get that “wow” reaction. 99% of the online world does not know what we do and more importantly does not know what we know. To them it’s rocket science and when we show them results in a month they happily pay their bill and get back to doing what they do best – which, quite often, feels like rocket science to me though I’m sure they think it’s easy.

I replied to my client,

I’m sure if everybody reads the Blogoscoped article, they will all suddenly rank in the top 10.

It will get pretty crowded.


Gemme van Hasselt is an Internet Marketing Consultant, living in Shanghai, China. His musings on life can be found on China Snippets

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