The end of SEO will be here by friday. Just right in time for tea.

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Dave Pasternack from the SEM/PPC Firm Did-I could not resist it.


He had to post at his Blog the story titled “An SEO critic answers his critics“, which is in fact a direct sequel to his post “Troubled times for SEO firms” from about a month ago.


The original post was stirring up a lot of things and created quite some controversy in the SEO’/SEM community 3 comments at Dave’s Blog do not reflect the amount of discussion what was actually happening as a direct result of the post. I believe most people are scared to use some stronger language (without falling into profanity) or do some serious debating on any of the really itching things at the nice and picture perfect DMNews Blogs. The mob was “fighting it out” at “public” places like the SearchEngineWatch Forums, filling 3  pages compared to the total of 3 comments at Dave’s blog.


First SEO to respond was Barry Schwartz at Search Engine Roundtable, followed by Rand Fishkin at SEOMoz who posted to that “It’s Not About the Changing Algos”.


Dave blogged about the same issue at his blog – SEO Today two weeks earlier, but that went pretty much unnoticed. by the SEO industry

And all that started because of poor Anne Holland’s News post at MarketingSherpa titled “Bad News: Search Engine Optimization Firm Growth Screeches to a Near Halt”. MarketingSherpa is usually very thorough in their research and I tend to believe their numbers and also think they read the events right. I disagree on the generalized conclusion of it though,


I got notice of the story when fellow blogger Michael Murray from Fathom SEO broke it to the Affiliate Crowd with his post Dispelling the Old “SEO-Is-A-One-Time-Deal” Myth. After all this would you think that the issue is settled. It is obviously not what proves Dave’s follow up blog post today.


I left my comments at Dave’s DMNews blog, which rivals the original post in length and I also hope in deptth as well. I believe it is important that articles with extreme opinion like Dave’s from today are not just being left alone out there to be read by industry outsiders who must believe that it is an educational article and representing real facts, because nobody disagreed to the statements made (there). Check it out and provide your feedback. Cheers!


Carsten Cumbrowski from 


p.s. In the Affiliate Marketing space would a post like Dave’s not even cause an interruption of peoples usual morning routine. Marketers in that space are used to read at least every other day somewhere how the whole Affiliate Business will all go to Hell before the week is over. That hardens affiliate marketers and makes them ready to fight for the survival of the industry they learned to love strongly and hate at least as much ,at the same time.

Carsten Cumbrowski
Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and Affiliate Manager. Carsten has over... Read Full Bio
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  • Michael Temple

    There are still high percentages of businesses that don’t even have web sites, struggle with email use, and wouldn’t know the first thing about putting up a web site or creating marketing for that site.

    As long as organic results continue to be ranked from 1 to whatever and there is a group of people that want to be in the first 10 and don’t know how to do it there will be a market for SEO providers and consultants.

    Mr.Pasternack has stated that SEO is not that difficult to do, neither is bookkeeping, but I still pay someone else to do it. He is forgetting the basic economic principle of specialization. Sure we can all do anything if we want to, but where is our time best spent?

    Mine is not doing bookkeeping and I am sure plenty of businesses will agree theirs is not spent trying to figure out SEO, especially when the ground rules change daily.

  • CarstenCumbrowski

    Well Said Michael, actually only Rocket science is rocket science, everything else is not 🙂

    But as it is true for most things. The basics are almost never very hard and the basics are even by a rookie doable to see some results.

    The tricky stuff is where the issues are. When it comes to that is experience and knowledge something you must get somewhere.

    That somewhere is usually the simple fact that you were doing it for years.

  • Rose Water

    There is also the possibility that the market is filling out, eg it was a growth market, now it’s stabilizing and companies can get seo for prices that aren’t ridiculously high.

  • Rick Schettino

    I’ve been a marketing consultant for something like 20 years now, and an internet marketing consultant for the past five so I have some before and after perspective.

    Before the web, advertising was either a shotgun advertising process, or you designed your business around some kind of steady traffic whether it be a street corner, mall, etc., or conventions for example for larger businesses.

    I’ve seen conventions dwindling in attendance because people are learning what they need to learn on the web. I’ve seen high-traffic businesses go belly up because the web has made it easy to find any item at a lower price than a high-traffic shop must charge to cover the rent. Now I’m seeing young people spending three hours a night watching 3-minute videos on YouTube instead of sitting on the couch watching the boob tube.

    The internet has obviously changed the game from trying to generate warm leads with shotgun advertising to trying to capture the attention of a prospect that is ready to buy or close to it.

    There may come automated processes for SEO’ing particular keyword meta data or it may become easier to prepare a site for SEO in some other way allowing some businesses to deal with it on their own, but an automated process or 10-easy-step process will never take the place of creative, cutting-edge strategies.

    The cutting-edge is a wasteful place for most business to spend time – except in their own field. An SEO expert who keeps informed of cutting edge techniques and has the ability to create effective strategies will always be a valuable tool for highly competitive marketers.

    It may not grow as fast as it has in it’s infancy, but SEO services will certainly grow at least as fast as the web in general.

  • Philski

    Hi guys, Well, Im a self taught webmaster (better at seo)

    i have 4 sites at no:1 on Google, yahoo and msn for there keywords,
    and im a top 20 contestant in and will finish 2-3rd, once i get my directory flourishing,

    I find seo really easy, and over the last few weeks ive found some awesome “keys”

    Google shifted in a big way a couple of days ago,

    I actually want to start my own SEO Firm
    So, No SEO, it isnt dead, Its Just Evolving

    Kindest Regards

  • SEO Web Design

    SEO is never an one time deal. For those who aren’t competent in SEO will say that SEO is actually dying out. Over the years, search engine optimization has evolved from plain stupidity to now complicated processes. And this will continue because our clients will still need our help when algorithms change and SEO is a constant process if you want to stay competitive.