TRY IT FREE TODAY
ADVERTISEMENT

#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

  • 130
    SHARES
  • 2.0K
    READS
Meg Cabrera
Meg Cabrera SEJ STAFF
#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. This sponsored webinar was moderated by our own Kelsey Jones and included a short Q&A session at the end.

SEJ AdLift webinar

Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content:

  • Create share-worthy content
  • Identify link worthy sites
    • Understand your keyword segment & audience
    • Identify topically relevant, keyword targeted sites
    • Create an exhaustive list segmented by category & keywords
  • Mitigate risk
    • Analyze SEO visibility
    • Understand your anchor text and page linking
    • Avoid being hit by negative SEO
  • Calculate ROI
    • Measure your landing page traffic
    • Calculate your costs to create content
    • Calculate revenue generated

Did you miss the live event? We’ve got all the resources you need to get caught up listed below, including a recording and slides.

Watch the Recording of the Webinar

View Prashant’s Slides

Tools Mentioned

Prashant mentioned a lot of great tools during our webinar. Here are the links!

Key Elements to Profitable Content

Join Us for Our Next Webinar!

Join our next Best of SEJ Summit webinar on Wednesday, October 24 at 2:00  PM Eastern as Google’s Gary Illyes shares actionable insights on how to boost your images’ visibility on Google Images considerably.

What Image Publishers Do to Find Success on Google Images

Subscribe to SEJ

Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook
ADVERTISEMENT
ADVERTISEMENT