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#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

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#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. This sponsored webinar was moderated by our own Kelsey Jones and included a short Q&A session at the end.

SEJ AdLift webinar

Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content:

  • Create share-worthy content
  • Identify link worthy sites
    • Understand your keyword segment & audience
    • Identify topically relevant, keyword targeted sites
    • Create an exhaustive list segmented by category & keywords
  • Mitigate risk
    • Analyze SEO visibility
    • Understand your anchor text and page linking
    • Avoid being hit by negative SEO
  • Calculate ROI
    • Measure your landing page traffic
    • Calculate your costs to create content
    • Calculate revenue generated

Did you miss the live event? We’ve got all the resources you need to get caught up listed below, including a recording and slides.

Watch the Recording of the Webinar

View Prashant’s Slides

Tools Mentioned

Prashant mentioned a lot of great tools during our webinar. Here are the links!

Key Elements to Profitable Content

Join Us for Our Next Webinar!

Join our next ThinkTank webinar on Wednesday, December 19 at 2:00 PM Eastern and discover five things you need to know to create a successful voice search optimization strategy.

5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar Rebroadcast]

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Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]

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