The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions

The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions

Wednesday, August 23 at 2:00 PM Eastern
Blair Symes
Presented By

Blair Symes

Director of Content Marketing,
Loren Baker
Moderated By

Loren Baker

Search Engine Journal

Digital ad spending is routinely evaluated and optimized on the basis of online-to-offline impact. And in today’s mobile-first world, that means phone calls.

Phone call conversions can make or break your ROI.

Are your Google AdWords, Facebook, and display advertising campaigns successfully influencing and generating enough phone call conversions?

Marketers must now take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.

Join phone conversion experts from DialogTech in this sponsored webinar. You will learn proven strategies to improve ROI and how to acquire more customers from your AdWords, Facebook, and display ad campaigns.


  • The big impact of call conversions on AdWords, Facebook, and display CPL and ROI
  • How to optimize AdWords, Facebook, and display ad campaigns to drive calls
  • What data marketers should capture around calls and conversations to prove ROI
  • Success stories and examples from leading brands

About the Speaker

Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of actionable marketing analytics for phone calls. Over the past 20 years, he has published hundreds of articles and e-books on a wide range of marketing topics, including omnichannel attribution and conversion optimization.