Digital ad spending is routinely evaluated and optimized on the basis of online-to-offline impact. And in today’s mobile-first world, that means phone calls.
Phone call conversions can make or break your ROI.
Are your Google AdWords, Facebook, and display advertising campaigns successfully influencing and generating enough phone call conversions?
Marketers must now take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.
Join phone conversion experts from DialogTech in this sponsored webinar. You will learn proven strategies to improve ROI and how to acquire more customers from your AdWords, Facebook, and display ad campaigns.
About the Speaker
Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of actionable marketing analytics for phone calls. Over the past 20 years, he has published hundreds of articles and e-books on a wide range of marketing topics, including omnichannel attribution and conversion optimization.