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Searching for Quality, Marchex Buys IndustryBrains

Searching for Quality, Marchex Buys IndustryBrains

Seattle-based Marchex, which is the parent of TrafficLeader, the SEM/SEO firm behind several YP (and newspaper) simplified search marketing programs, has announced the roughly $30 million acquisition of IndustryBrains, which operates a vertical/contextual ad network.

At the end of April, Marchex acquired most of the assets of Pike Street Industries. The deal was reported to be worth $16.5 million in cash and $3.5 million in stock. Pike Street owned the and domains, which reportedly had two million monthly unique visitors. Just two months before that, Marchex bought Name Development Ltd., which owned a portfolio of more than 100,000 domains. Some of those domains are “generic” and/or “dictionary terms” to which people directly navigate.

Quality is a big issue with second and third tier search networks and getting access to quality leads has become a focus of many in the search and IYP industry.

The motivation behind the IndustryBrains acquisition is undoubtedly to bring more quality and vertical targeting into Marchex’s proprietary search-distribution network. IndustryBrains has distribution deals with marquee publishers such as BusinessWeek, USATODAY, Ziff Davis Media and CMP, among others.

Category SEO
Searching for Quality, Marchex Buys IndustryBrains

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