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Tools for Spying on Competitors Search Marketing Tactics

Tools for Spying on Competitors Search Marketing Tactics

Today I’ll be reviewing paid tools for a change (just because they have no free alternatives), so before I start let me give a short disclaimer: I am not affiliated with either of them and encourage you to honestly share your experience and thoughts.

1. Spying on your competitors’ AdSense tactics: AdsSpy – a tool that has no alternatives so far: it will show you more sites under same Google AdSense account. This will enable you:

  • to identify (MFA) site networks;
  • to learn your competitors’ monetizing and promotion strategies;
  • to spy on your competitors’ other niches and revenue streams.

adsspy


Drawback:

  • the tool is paid (subscription based).

2. Spying on your competitors AdWords campaign: SpyFu that will show you:

  • your direct competitor’s ad budget (use it to estimate your ad budget):

competitor budget

  • your competitors’ PPC keywords (use it to brainstorm for niche-related keywords):

competitors’ PPC keywords

  • your competitors’ organic search rankings (estimate your organic search competition, find more keywords for your business):

organic search rankings

  • top organic and PPC competitors.

Drawbacks:

  • paid (subscription based);
  • doesn’t appear to work for many domains;
  • some data is inaccurate and outdated;
  • US-only oriented.

Alternative: KeywordSpy that is reported to have a larger database and a more user-friendly interface but I guess SpyFu still offers more information on competitors.

Category Tools
Ann Smarty Co-Founder at Smarty.Marketing

Ann Smarty is the co-founder of Smarty.Marketing, the SEO and AI visibility optimization agency, focusing on viral and Reddit marketing. ...