Search Engine Strategies Local in Denver
I like to shake people up these days by saying that “most of what’s actually going on online is about local.” People often greet that remark as though I’m under the influence of some mind-altering substance. But it’s true: Jobs, Cars, Real Estate, travel-related research, events and entertainment, offline buying after online product research, private-party classifieds, service business lookups and so on.
But that consumer reality isn’t matched by local-search spending or utilization because of the complexity and ambiguities surrounding local. Local is hard, local is messy. But when it works, it works better than general paid search.
I’ve now been to and participated in many SES shows. And local is typically relegated to a couple of sessions at the end of the conference. But now there’s a whole SES devoted to local search tactics and case studies.
The show is September 28 in Denver. Here’s the agenda.
Chris Sherman and I will be doing all the moderating. It should be a very interesting show; I’m looking forward to it.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.