As you know may or may not know, Google’s advertising platform contains the GDN (global display network). Within that network, Google gave us the ability to take the insights from paid search clicks and remarket to them. This was through the DoubleClick bid manager. It was in beta and is now available to all DoubleClick Search customers around the world.
For those of you who are wondering what this platform looks like, watch the following video:
Search marketing literally just got better. Now there will be a seamless workflow and we won’t have to tag anymore. What are your thoughts?