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How to Pick the Best SEO Software

Still can't choose which SEO software is right for you? Here's what you need to know when picking an SEO software for your clients or your business.

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.

In the last few years, the number of SEO tools and platforms has grown to the extent that SEO professionals, as well as business owners, find it really hard to pick the best SEO software for their needs.

There are plenty of questions that need to be answered in order to make the best purchasing decision possible.

  • What features to look for?
  • Is there a certain set of tools that has to be present in the package?
  • How am I paying for the extra options?
  • How customizable are the reports?
  • And so forth…

Let’s take a look at some major criteria and features you need to pay attention to while shopping for the SEO software.

Check the Accuracy of the SEO Platform’s Data

Having a precise or close to precise rankings data is crucial for SEO.

Before evaluating an SEO platform any further, check what people are saying about the accuracy of the data they collect and report.

Start at the keyword ranking tracker – the core and soul of SEO. Also, check whether they provide rankings for mobile and desktop results and in different search engines.

For example, SE Ranking is famous for their 100% Accurate Keyword Tracker that helps you track search positions for multiple devices, including Google Maps and YouTube. It also provides additional info on search visibility and traffic to make website changes on time.

Rank tracker 1

Rank tracker 2

The integration with Google Analytics and Google Search Console gives you more options to analyze your traffic and search engines that generate this traffic to your website.


Once you track website rankings, you can automatically or manually select and monitor the website rankings of your top 10 competitors as well.

Moreover, you can get a full list of possible rivals in your industry. This feature also shows you additional information on your keywords:

  • Search volume
  • KEI parameter
  • Competition
  • AdWords suggestion bid
  • Google results

Review How Deep & Comprehensive Their Website Audit Is

Checking your SEO progress regularly, and finding possible SEO and technical issues, are what website audits are about. Each SEO tool should have it in its arsenal.

Evaluate how many parameters are included in the audit and what kind of reporting you will get at the end.

For instance, the Website Audit by SE Ranking digs deeply into your website and checks every single page, discovering all errors and issues you should fix on the go.

With this comprehensive analysis, your website will be checked for more than 70 parameters.

Website Audit

The SEO audit comes with actionable recommendations on how to improve and optimize your website.

After the full analysis, the tool will provide you with a detailed report which you can send via email in PDF format. All reports look presentable and professional with valuable info for your team or your clients.

Website audit 2

See How Good the Competitor Research Tool Is

SE Ranking’s Competitor SEO/PPC Research tool allows you discover what keywords and ads your rivals use to be ranked in organic and paid search. The feature also helps you find more paid and organic competitors, discover new SEO strategies, and use them for your projects.

Competitor SEO PPC 1

If you want to find out about the ads of your rivals, go to the Paid Traffic Research->Adverts, and get what keywords and headlines they use for ads.

Competitor SEO PPC 2

The competitor analysis tool by SE Ranking helps you conduct a 360-degree overview of any website parameters (Alexa, DA, Search visibility, backlinks).

There are other cool options you can look for while reviewing this particular tool, such as custom competitive research data collected specifically for you, for your niche and the region. It gives endless possibilities to research competitors in terms of knowing all about their organic traffic from Google, and keywords and ads for AdWords traffic.

SE Ranking offers all these options. You can get more details on that by reaching out directly to their support via live chat or email.

Reporting Is Very Important

Sign up for Free Trials and See What the Reports Look Like

Each SEO tool must include this feature. The way the data is presented for you and your clients is something you will be relying on while working with the platform on the daily basis. Check the automation, the level of customization, and the details in the reports.

For instance, the reporting tool by SE Ranking allows you customize reports with your logo and contact info adding a touch of elegance and professionalism in the eyes of your executive teams and clients.


Other Things to Look for & Evaluate

The user interface and the system itself should be simple and easy to use both for beginners and experienced professionals. Processes should not be too confusing and complicated.

The software should be designed to help the user with intuitive popup tips and in-system guidance.

Also, check how many tools and for what purposes the platform offers.

Ideally you need to pick the system that offers everything you need and nothing you don’t. This way, you’ll be completing all of your projects within the same interface without needing to switch between platforms and paying extra.

SE Ranking is easy and convenient in this regard. All the tools you need are right there in one platform within the same interface.

SE Ranking has a flexible pricing policy. The cheapest plan starts from $4.20 per month. The tool offers a free 14-day trial to test out the features mentioned above.

Check out their Black Friday deal that will run until the end of November. Cheers!

Image Credits
Featured Image: Image by SE Ranking. Used with permission. 
In-Post Photos: Image by SE Ranking. Used with permission. 

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SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for ...

How to Pick the Best SEO Software

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