Is Your PPC Agency Wasting Your Budget?
Paid search marketing continues to take on a significant part of digital marketing budgets. According to SEJ’s State of Digital Marketing report, 42 percent of digital marketers allocate most of their budget to PPC and display ads.
PPC can lead to worthwhile gains, but it takes work to beat your competitors’ campaigns. Your account manager should be figuring out what ads or campaigns to invest in, executing on your goals, monitoring progress, and regularly reporting back to you.
You need to evaluate and manage your agency’s performance – but you don’t have the time to learn PPC campaign minutiae.
So how do you find a PPC agency that’s right for you? How do you make sure your investment in a PPC agency will be worth it?
With this plain-speaking guide written just for you – the busy executive.
Search Engine Journal collaborated with some of the top PPC marketing experts in the business. Here’s what you’ll get in this ebook:
Chapter 1: “Cultivating Agency Best Practices” by Joe Khoei, SalesX
Chapter 2: “How to Check if Your Agency is Up to the Task” by Frederick Vallaeys, Optymyzr
Chapter 3: “Setting Realistic Goals” by Kristie McDonald, Vitruvian and author of “AdWords for Dummies”
Chapter 4: “Results Have Plateaued. Now What?” by Melissa Mackey, Gyro
Chapter 5: “How to Fire Your PPC Agency” by Kirk Williams, Zato
Chapter 6: “How to Hire Your New PPC Agency” by Aaron Levy