This is a brand new, plain-speaking guide for the busy executive.

You need to evaluate and manage your agency’s performance… but you don’t have the time to learn PPC campaign minutiae. 

Authored by some of the best experts in the business:

Chapter 1 “Cultivating Agency Best Practices” by Joe Khoei, SalesX

Chapter 2 “How to Check if Your Agency is Up to the Task” by Frederick Vallaeys, Optymyzr

Chapter 3 “Setting Realistic Goals” by Kristie McDonald, Vitruvian and author of “AdWords for Dummies”

Chapter 4 “Results Have Plateaued. Now What?” by Melissa Mackey, Gyro

Chapter 5 “How to Fire Your PPC Agency” by Kirk Williams, Zato

Chapter 6 “How to Hire Your New PPC Agency” by Aaron Levy

Download your copy today. 

Download this White Paper

This is a FREE copy of our complete guide to the DO’s and DON’TS of managing your PPC account manager or agency.

I want to receive the latest search news and updates from SEJ. Send me actionable insights from some of the SEO industry’s leading experts.
By clicking the "Download White Paper" button, I agree to the terms of the Alpha Brand Media Content Agreement.