This is a brand new, plain-speaking guide for the busy executive.
You need to evaluate and manage your agency’s performance… but you don’t have the time to learn PPC campaign minutiae.
Authored by some of the best experts in the business:
Chapter 1 “Cultivating Agency Best Practices” by Joe Khoei, SalesX
Chapter 2 “How to Check if Your Agency is Up to the Task” by Frederick Vallaeys, Optymyzr
Chapter 3 “Setting Realistic Goals” by Kristie McDonald, Vitruvian and author of “AdWords for Dummies”
Chapter 4 “Results Have Plateaued. Now What?” by Melissa Mackey, Gyro
Chapter 5 “How to Fire Your PPC Agency” by Kirk Williams, Zato
Chapter 6 “How to Hire Your New PPC Agency” by Aaron Levy