Free Account
Advertisement
  1. SEJ
  2.  » 
  3. Pinterest

Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life

Pinterest search trends show users are planning for life post-pandemic, with the greatest increase in searches coming from Gen Z.

Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life

People are eagerly awaiting post-pandemic life, as evidenced by Pinterest search trends, with Gen Z taking the lead for greatest increase in search volume.

Pinterest searches among users in the Gen Z demographic are up 96% year-over-year. In particular, the company reports “skyrocketing” searches for vacations, clothes, and home renovations.

Here’s more about what Gen Z is planning for when life returns to normal. Marketers can use this data to get a head start on creating campaigns that will resonate with this demographic.

Unless otherwise noted, the data compares Q1 2021 search data to Q1 2020.

Vacation Searches – 75% Increase

Searches for vacations increased 75% from January 2021 to March 2021, accelerating three times as fast as the average increase of 24%.

Gen Z isn’t looking for any ordinary vacation, they want to travel in style once restrictions are lifted.

Pinterest reports spikes in the following related search terms:

  • Searches for “dream vacation destinations” are up 13x
  • Searches for “luxury vacation” are up 6x
  • Searches for “vacation fashion” are up 3x
  • Searches for “travel tattoos” are up 45%

Outfit Searches At All-Time High

Searches containing the word “outfit” are at an all-time high. Gen Z isn’t interested in the minimalist fashion trends of older demographics. Instead, they’re embracing maximalism with an emphasis on attention-grabbing accessories.

Advertisement
Continue Reading Below

Pinterest reports spikes in the following search terms:

  • Searches for “outfit” are up 26%
  • Searches for “Y2K outfit ideas” are up 230x
  • Searches for “60s and 70s fashion” are up 133x
  • Searches for “zebra pants” are up 14x
  • Searches for “plaid pleated skirt” are up 12x
  • Searches for “clay rings” are up 303x
  • Searches for “hippie jewelry” are up 16x
  • Searches for “nose chain piercing” are up 8x
  • Searches for “makeup makeover” are up 100x
  • Searches for “alt makeup” are up 60x
  • Searches for “puppy eyeliner” are up 30x

Party Searches – 64% Increase

Unsurprisingly, the youth want to party once large gatherings are permitted again.

Searches containing the word “party” have increased 64% from November ‘20 to March ‘21. From year to year searches have doubled.

Pinterest reports spikes in the following related search terms:

Advertisement
Continue Reading Below
  • Searches for “party life” are up 3x
  • Searches for “Euphoria party ideas” are up 43x
  • Searches for “backyard dinner party” are up 3x
  • Searches for “party food buffet” are up 10x
  • Searches for “dinner date outfits” are up 30x
  • Searches for “hotel room party” are up 8x
  • Searches for “group tattoo ideas” are up 13x

Home Renovation Searches At An All-Time High

Searches for renovations are currently at an all-time high. Seasonally, Pinterest sees spikes in renovation searches at the start of every year.

This year, however, home renovation searches in Q1 2021 were 28% greater than searches in Q1 2020, and 65% greater than searches in Q1 2019.

In addition, Pinterest reports spikes in these related search terms:

Advertisement
Continue Reading Below
  • Searches for “home renovation ideas” are up 5x
  • Searches for “grand millennial decor” are up 3x
  • Searches for “indie room” are up 132x
  • Searches for “sage green aesthetic” are up 32x
  • Searches for “eclectic home” are up 9x

For more insights, see Pinterest’s full report here.

ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the privacy policy of Search Engine Journal.
Ebook

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next